My old friend Bruce Dowbiggin is as usual, making waves in a big way. Bruce has always loved to poke holes in the generally assumed ideas of the majority. For those of you who can remember back that far, it was Bruce’s yeoman work that helped bring down Alan Eagleson. While most Canadian hockey people were either burying their heads in the sand or dismissing the charges coming from south of the border, Bruce took up the story with a vengeance. For many months he single-handedly took on the hockey mainstream and dug up the dirt that eventually made Eagleson the pariah he deserves to be.
It was a hard fight, but that’s the sort of thing Bruce revels in, sometimes leading to his own downfall. I saw the poobahs at CBC Sports shun him and pass him over for plum assignments. It was always my contention that CBC Sports is the most gutless of quasi-journalistic organizations. They feared harming their cozy relationship with the NHL. I saw it first hand twice. Once when they denied me hockey fight footage for a serious documentary to run on CBC, and a second time when I was denied figure skating footage because the CBC was trying to buy into the Olympics. Luckily for me, CBC News came through with the footage and I was able to complete two very important documentaries. In Bruce’s case it was the news department that came to his rescue too. He produced a series on Eagleson for the news department that won him a Gemini Award. A series that ran for a week on The National.
Now Bruce is taking on one of Canadian sports television’s biggest stars and perhaps it’s biggest assumption. In a column on Friday, December 2nd, Bruce questions the real popularity of Don Cherry. Looking at the audience numbers in a clinical fashion Bruce brings up a few pertinent facts that should serve to burst the belief in Cherry’s iconic status once and for all.
Bruce points out that while the first game on Hockey Night in Canada is averaging somewhere in the neighborhood of 2.4 million viewers, close to a million people turn away from their televisions between periods, including the time that Cherry is spouting off on Coach’s Corner.
The orthodoxy has always been that Don Cherry is as big a draw, if not bigger than the hockey game itself. People are always talking about the folks who run towards their TVs when they hear Cherry’s theme music. People who weren’t even watching the hockey game yet are mesmerized by the weekly Cherry rant, and truthfully, I actually know one person who does just that, .
I always assumed all this to be true. Wasn’t that what the CBC Sports bosses were telling me? Weren’t the sports writers and TV writers all saying the same thing? How could it not be true?
Since I mostly disagree with Don Cherry and find him a dinosaur and a bully on air I justified his popularity with the belief that viewers are just as attracted to people they hate as to the people they love on television. The only things an on-air personality can’t be is boring or bland. But hold on a minute, can it be possible? Sure there are a whole lot of Canadians who love Don Cherry. I guess they love the unbridled patriotism, the crazy suits, even the rah rah love of fisticuffs and punishing hits. Some I daresay may even like Don’s anti-European and anti-French Canadian diatribes because they themselves are more than a little ethnocentric. In his column though, Bruce proves all of our assumptions wrong. Almost as many hockey fans turn the guy off as stick around to watch him. Most hockey viewers are, surprise, surprise, tuning in to watch the hockey game.
Taken to its ultimate ends, the argument can now be made that Cherry, who has on tens of occasions not only embarrassed himself but also the national broadcaster, can and should be dumped. A guy like Cherry with the kinds of opinions he spouts should not have a place of prominence on a network that is paid for and thus represents all Canadians, including those born in Sweden, Russia, Finland, Slovakia, Moncton, Trois Rivieres and Portage La Prairie.
The truth is, and has always been, the people who tune in to watch the Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Vancouver Canucks, Calgary Flames, Winnipeg Jets and Edmonton Oilers are there because they want to see a hockey game. I should have known that instinctively. I guess the pro-dinosaur hockey and television media had me convinced otherwise. For Cherry to be dumped though, I guarantee it will not come from the wimps at CBC Sports, it will have to be the people who actually run the network. And maybe, just maybe, the cuts coming to CBC in the next federal budget will be all the impetus that CBC brass needs to finally do away with Cherry, especially now that Bruce Dowbiggin has shown them and the rest of us that our presumptions about Cherry’s popularity are vastly over-rated.
If Bruce Dowbiggin were alive in the days of Beowulf he too would be considered a dragon slayer. In those days they knew a hero when they saw one.
Filed under: Media Commentary, Alan Eagleson, Bruce Dowbiggin, CBC Sports, Coach's Corner, Don Cherry, Hockey Night in Canada, The National Hockey League
April 26, 2012 • 2:32 am 21
Tower of Babble
Review: The Tower of Babble by Richard Stursberg
Written for J-Source Website
The Tower of Babble, like Richard Stursberg, is a mass of contradictions. On the one hand Stursberg proves himself to be an incredibly astute observer of what was wrong with the CBC. Amazingly, he also comes across as a man whose bungled solutions to the CBC’s problems were in many cases wrongheaded – and worse – contradictory.
As I read the book I found myself constantly shaking my head. Sometimes it was in reaction to Richard Stursberg’s accurate insights into what needed fixing (the internal battles for funds, the lack of understanding of what is entertainment), other times it was in reaction to the incredible solutions he advocated (moving The National to 11 where it failed miserably before), sometimes in complete contradiction to his own stated goals. More important, though, than any of this, was the amazing chutzpa of a man who has obviously never been wrong and is not afraid to make this clear to everyone who reads his book.
Don’t get me wrong, The Tower of Babble is a good read. Stursberg has a way with words and sprinkles in enough humour to keep the proceedings light, even when the content drifts into a numbers game both fiscally and with audience research.
The best chapter in the book is about the lockout of CBC employees in 2005. Here he lays out the reasons for the lockout and fully explains how CBC management came to their decision. He points out that the lockout was necessary for two reasons: first, the technological changes, the move to on-line and the need for multi-tasking were essential for the CBC to survive in the 21st century. Second, it was vitally important to not allow the CBC unions to strike during the new TV season coming up in late September of ‘05 because Stursberg and company were unveiling the first of their new dramatic, comedic and reality based offerings; even more concerning, the CBC could not afford any disruption to the new hockey schedule, the National Hockey League coming off a lockout of their own that cost the corporation millions.
Thus rather than wait for the workers to strike, CBC management locked them out in August.
He crows about how the plan worked to perfection. The workers were out in summer when viewership is down anyways, and then settled long before the puck dropped on a new hockey season. His only regret, it seems, was that management got everything they wanted from the new contract but had to keep quiet when the union bosses claimed victory. Not being allowed to gloat is obviously a terrible sacrifice for Stursberg.
The other interesting chapter is the one he calls “Money.” Here we get a glimpse into how difficult it is to run a public broadcaster. When the economy took a dive in 2008 all TV networks in North America, probably the western world, were badly hurt. As businesses suffered they spent fewer dollars on advertising. Adding to this was the fact that tight money meant loans were close to impossible to secure. Stursberg points out that Global and CTV could pay less for U.S. shows, could cut stock dividends, could cut profits – in other words, there were all kinds of fiscal tools open to them. More important, they could act quickly. CBC needed approval of their board of directors, government committees, and the heritage department to do anything and that could take months or even years. Further, since CBC is a non-profit company, there were no fiscal tools open to them, and since they made or bought predominantly Canadian programs, there was no way to pay less for content.
Stursberg and his staff desperately tried to come up with schemes to make money. They wanted to run infomercials overnight but the board said the CBC was not allowed to run infomercials; they wanted to allow political advertising when no election was called, but the board nixed this idea too. It seems whatever plan Stursberg came up with, the CBC Board of Directors said ‘no’.
Most of the rest of the book is old hat to anyone who has followed Stursberg and his time at the CBC. The rants in favour of popular programming, the need for one million viewers for every show, the “wrongheadedness” of mandate programs…these are the views we have come to expect from him. Sure, he makes more arguments, but they all sound like the same ones we have been hearing since “King Richard” rode in on his high horse to save the damsel CBC in distress. I have no problem with Stursberg staking out his ground again. Where I object, is that so many of his arguments are just plain wrong, both factually and philosophically.
Here are some of the incredibly basic factual errors he makes: he says CBC has no programs that make the top 20 in Canada. Hockey Night in Canada is regularly in the top 20.
He says before him CBC never produced popular programs. What about Front Page Challenge, Kids in the Hall, SCTV, Road to Avonlea, heck what about Tommy Hunter and The Plouffe Family?
He says that CBC didn’t produce “any” programming in the 70’s and 80’s. Has Stursberg ever heard of Seeing Things, Street Legal and some of the above named programs.
He says Newsworld was launched in the early ‘80s. In fact it was started in 1989.
He mentions “Sunday Morning” in 2004. It had been cancelled and replaced by that time (with Sunday Edition).
He says Global television never produced any sports. In fact they produced Leafs games for several season in the early ‘90s.
For heaven’s sake, he calls Traders a CBC drama. It was on Global.
He constantly claims he miraculously turned around CBC-TV’s audience numbers and adds claims that he brought them to their highest levels ever. Barry Kiefl, who was the best audience researcher the CBC ever had, maybe the best any broadcaster had in Canada, disagrees. Kiefl points out that CBC’s audience share is 8.7. It has been between 8 and 9% for eight years. Yes there was a bad year before Richard came to the CBC but that was directly attributable to the NHL lockout. Before the NHL lockout the CBC had an 8.9 share. In fact before Stursberg arrived, in the early Robert Rabinovitch years, the corporation actually reached a 10 share. The ratings were never at an all-time high in Stursberg’s time at CBC.
Here’s a quote from Barry Kiefl’s blog, mediatrends-research.blogspot.ca:
Then, why is it that CBC seems to have more viewers for some individual programs today than a few years ago? Well, and this is a fact that few in the TV industry want to address, it turns out that three years ago, in fall 2009, the definition of who was to be counted as being in the audience was changed dramatically by the ratings system. The majority of programs on all networks for the past three years have had a much larger audience as a result. Audience share wasn’t much affected because almost every station’s audience went up. But audiences really didn’t increase, just as the temperature is not affected when one switches from Centigrade to Fahrenheit degrees.
Mr. Rabinovitch and Mr. Stursberg both began their careers as Ottawa bureaucrats and learned, as so many in Ottawa have, that if you repeat something often and loud enough, the press (and their readers) will come to believe that it must be true.
Philosophically, the problems may even be worse than the factual errors. He argues that the industry demands plots finish in one show so that viewers don’t disappear when they miss a program. He doesn’t deal with the fact that some of the most successful shows on TV are Madmen, The Wire, The Sopranos, The Good Wife, and 24, all of which have ongoing story lines. Has Richard ever heard of recording shows, of downloading programs? This from the man who wants CBC to be on top of the new technology.
He goes on about the “new” direction for news. He talks about how important local news is. However, when he expanded local news from 30 to 60 minutes, he didn’t add staff or funds to make it possible for local to do a credible job (perhaps taking it from The National, which he felt is over staffed and over funded). Further, he talks about how he wanted The National to be a place to go for depth and explanation of the days events, yet he doesn’t explain getting rid of perhaps the best news documentary unit in North America. Nor does he explain the contradiction in turning to television doctors Frank Magid and Associates. Remember, these are the people responsible for “Eyewitness” news, if it bleeds it leads. Stursberg never sees the contradictions.
The truth is I have skimmed the surface of the errors and contradictions presented by Stursberg. Anyone who reads his book will add dozens more to my list. So why read The Tower of Babble? It is a rare opportunity to see inside CBC management. It is an amazing look at one of the most controversial, confrontational characters to work in media in Canada. And it actually does provide many examples of what’s wrong with our national broadcaster and the difficulties inherent in trying to keep it running.
Filed under: Media Commentary, CBC, Frank Magid & Assoc., Hockey Night in Canada, Madmen, Newsworld, NHL, Richard Stursberg, Robert Rabinovitch., Sunday Edition, The Good Wife