Having just returned from a marathon two month stay in South America and a side trip to Montreal, it came as a bit of a surprise to see that Richard Stursberg, the former grand poobah of all things English at the CBC is back too, and he’s back in a very big way.
It seems Stursberg has a new book out, “The Tower of Babble” that tells the inside story of his tumultuous tenure at the national broadcaster. It should be an interesting, perhaps maddening, look at the machinations of the folks who ran the corporation and a behind the scenes account of some of the most divisive time in CBC history.
As a sort of preview King Richard wrote what he and The Globe and Mail are calling an essay entitled “How to Save the CBC.”
If the book is anything like the essay it will be both a direct and indirect exercise in self-congratulations. Heck if Stursberg pats himself on the back at the same rate as in his essay, he will need shoulder surgery to correct the rotator cuff damage he inflicts on himself.
Stursberg’s essay in Globe starts with the amazing idea that he presided over the CBC’s Golden Age. He says audience numbers were sinking at the CBC since the 1970’s. By the time he took over they were at their lowest in history. This is sort of true. What Stursberg fails to point out however, is that CTV, Global, in fact all terrestrial broadcasters lost audience in those years. As new channels, cable and specialty came on board, audience numbers spiraled downward. In the 1970’s the worst rated network show in Canada still got a 20 audience share. By the time the new millennium started the highest rated network shows in Canada were barely able to get a share of 18. The falling numbers had more to do with the new 500 channel universe than the CBC’s failures.
He goes on to say that starting in 2006, when the CBC began to reinvent itself…code for: the Stursberg leadership years, the CBC had a rebirth in both numbers and interest. So much so that the CBC has never been stronger than it is today.
There’s more than a little hyperbole here. Never! What about the 50’s and 60’s when CBC was either the only network or one of two networks? Nevermind that. More important, let’s look at how CBC raised its ratings under Stursberg. First of all, the national network forgot it’s mandate. They stopped running arts programming. The arts on CBC was an important outlet for serious dance, music, and the like. Sure it got poor audience numbers but it served a community that had no other access on television to this sort of programming. The same for religious programs, remember “Man Alive?” Stursberg led a regime that rooted out and killed anything that didn’t meet his audience numbers expectations. So yes, if you remove a show with 100,000 viewers on ballet and replace it with a drama that gets 500,000 viewers overall numbers will rise, but at what cost to the services provided? An awful lot of important CBC support disappeared with the mandated shows.
Stursberg also takes credit for the success of CBC radio. He points out that Gian Ghomeshi’s “Q” gets more listeners than Peter Gzowski got in the good old days. The numbers data he is working from is correct. The context is AWOL.
CBC Radio is doing marvelously well. I suggest that the quality of the programs is an important factor, but a far more important reason is the fact that private radio has shot itself in the foot. Too many stations sound the same. Too many stations are programming to baby boomers who are not listening to as much radio as they did when they were teenagers and at the same time young listeners are having a hard time finding the music they want to hear. The only competition CBC Radio has is from sports talk and phone in shows. Luckily Stursberg and company never got around to fiddling with Radio One’s content or they might be in the same boat as private radio is today…leaky and sinking.
Stursberg takes credit for the CBC’s producing programs that according to him compete favorably with shows produced in the U.S. If that’s the case why is there not a single CBC show in the top 20 other than hockey? If that’s competing, I’d hate to see what losing looks like.
He claims CBC has beaten Global in prime time for the past four years. Huh? Yes the CBC beat Global the year of the writers’ strike in the U.S. when all Global was running was re-runs. Other than that I have never seen numbers that place CBC ahead of Global.
King Richard even has the temerity to suggest that “Marketplace” and “The Fifth Estate” are doing better today. What the… The fact that those two shows are doing reasonably well is a tribute to the fine people that make those shows. Moving “The Fifth” to Friday night away from the larger audience night on Wednesday did hurt the numbers. They are now below one million viewers most nights. And what the CBC did to “Marketplace” is beyond disgusting. It has been moved all over the schedule and it has seen it’s season shortened. How do you do that to one of your most successful shows? The folks who produce those programs deserve a medal for overcoming the odds that were stacked against them by Stursberg and co.
Stursberg goes on to make some interesting points about the damage that’s being inflicted on the CBC by the government cuts. He even has some interesting, if very general and unexplained thoughts about how the CBC should proceed in the future, but make no mistake, Richard Stursberg is playing fast and loose with the facts to build up his own legacy. It’s not that he is completely wrong, it’s that he is manipulating the facts in the most self-serving of ways. Read his book. It is important to understand where he was coming from, but don’t be fooled by the rhetoric. The CBC is in trouble. The mandate is all but gone and forgotten. And contrary to what Stursberg says, too few Canadians care about the future of the CBC, and for that reason, he has more than a little ‘splaining to do.
Filed under: Media Commentary, CBC, CTV, Gian Ghomeshi, Global, Marketplace, Peter Gzowski, Richard Stursberg, The Fifth Estate
May 9, 2012 • 4:40 pm 5
The more things change…
It never ceases to amaze me how big corporations can be so oblivious to what is happening on the streets just outside their fancy headquarters. We’ve all been disgusted by the big U.S. banks taking billions or trillions of dollars in bailouts and then turning around and handing out million dollar bonuses to their executives and top performers.
We are gob struck by hospitals in Canada who take all of their top doctors to meetings in Florida or Las Vegas rather than using the fancy boardrooms they have had built and furnished in their facilities.
All we can say is: what were they thinking?
So why are we surprised to learn that the CBC is sending twice as many people to a TV and media festival in Banff than any other Canadian network? That’s the way the CBC works. Some will go as a form of bonus or reward. Others will go to raise the CBC flag. A few will even go to Banff to do some valuable work. Heck, at the CBC they probably think they are saving money because they are likely sending fewer people than they sent in the past. While the profligacy boggles our minds, the CBC brass will be truly surprised by the mild uproar. It’s how they have always done their business. What’s new?
For years I traveled to conferences, markets and conventions all over the world. A few when I was with CTV, a few more at CBC, and regularly when I helped run a private company that produced television programs. Several things became obvious to me on my travels: first of course, was that CBC always had the largest contingent of any of the Canadian broadcasters or producers, most of whom were there for reasons that I, as a participant, could not fathom.
Further, except for a tiny group of people who were there to look for programs to buy or sell, it was a complete boondoggle. Most of the participants go to the conventions to see old friends, have fancy lunches and dinners with the same people they see at every convention, and to party…I know people, including CBC types, who never showed up at any of the serious convention events, in fact they were probably sleeping off last night’s party so they could be fresh for tonight’s party.
In truth, because the broadcast people already know most of the other participants, it would be far cheaper and way more effective to telephone the people they are meeting with or to travel to their offices, whether they are in New York, London or Paris. They would not have to pay huge entrance fees. They would not have to compete with hundreds of others for face time. Most important, they could do all their business in one quick meeting and then head home.
The problem with these organizations, like CBC, the big banks, hospitals, is that they have developed a culture that took years and years to grow and it is almost impossible for them to see beyond the way they have always done their business. You can see it in Richard Stursberg’s book, Tower of Babble. Here’s a guy who claims to have had massive money problems. He says he begged the CBC Board of Directors to allow him to create new sources of revenue to combat millions and millions of dollars in shortfalls. Yet, here’s King Richard, crowing about the results of studies that he personally ordered. He names at least three studies he called for. Each one probably cost over a million dollars. In all my years at Global and CTV I do not remember even one study bought and paid for by the broadcaster. That’s what they paid their execs to do: make decisions based on experience and intelligence. Yet to Stursberg it is normal. He sees it as part of his job. He never once puts two-and-two together to come up with the possibility of saving money for programming by shutting down the useless studies he is commissioning. To be fair, the CBC has been doing studies since long before Stursberg showed up. When I was at CBC local news we received the results of a study that said the viewers wanted more international news. There was another study that said The National should be moved to seven p.m. Yet another study told us that our viewers were slightly older than those of CTV, Global and CityTV. All of this was “cover-your-ass” information. It meant CBC bosses could say decisions were not based on their ideas, a study said they should do what they did. At CBC some expenses are never questioned.
I use the idea of studies as just one example. I could talk about the fact that although it is true that CBC programming dollars have been cut to the bone and production staffs are below the minimum needed to do the work in many cases, CBC management is still bloated. There are too many bosses for too few employees. I know of one unit at CBC news that has one producer and three bosses. I know the CBC documentary unit has over a dozen people to buy docs from independent and foreign producers, when it is a job for a maximum of three people at most broadcasters in the world. But hey, this is the way the CBC has always done its business.
The way for the CBC to survive the future cuts has little to do with the measures being taken today and much to do with a complete change in the culture and the way of doing business. I see no signs of this happening. I hope I am wrong. If you know of examples of changes in the culture that could save the CBC please share them. I for one would be ecstatic to hear about them.
Filed under: Media Commentary, Banff Festival, canadian broadcasters, CBC, CITYTV, CTV, dollar bonuses, Global, hospitals in canada, Peter Stursberg, The National