Sometimes when I look at the CBC I just want to shake my head and ask what could these people possibly be thinking? CBC has some very successful programming. Hockey Night in Canada continues to roll along with more than 2 million viewers each week even though the presentation and style are deeply rooted somewhere in the last two decades of the last century. I believe it is a testament to Canada’s love of hockey and has nothing to do with what CBC Sports adds to the value of the production.
Dragon’s Den has captured a substantial audience. Over a million Canadians seem to love to watch new business ideas, both creative and crazy, being either praised or panned by a panel of so-called experts who we are told have the funds and the experience to bring a good idea to market. It’s reality TV that works, but for the record, it could just as easily run on CTV or Global and it is a bought “format.” This show runs as a local production in dozens of countries.
CBC has always done a great job of producing sketch comedy. This Hour has 22 Minutes, Rick Mercer Report and the late lamented Royal Canadian Air Farce.
Where the network has fallen down most is in producing high quality, high concept drama and situation comedy. Little Mosque on the Prairie manages to be mostly humorless and a throwback to 1950’s style situation comedy. In Security is just plain embarrassing, unfunny, unwatchable.
The Republic of Doyle just manages to be okay as it combines a 1980’s TV private detective idea with the beauty and zaniness of Newfoundland. Finally, shows like Being Erica and Heartland have never really drawn the numbers CBC needs and they have never managed to be special or Canadian in any way I can see.
The shocking thing for me is that CBC may have the very best Canadian produced program and they have buried it where few people can find it, and worse, where the potential audience is the smallest available in prime time.
Hello! Kirstine Stewart! Have you ever watched The Fifth Estate? If you have and you allow it to continue to run on Friday evenings you don’t deserve to hold the esteemed position you now have at the CBC. If you haven’t, shame on you for not caring enough about the kind of programming CBC has done best for six decades, the programs that built the CBC. From the days of This Hour has Seven Days, to Newsmagazine, to The Journal, to Marketplace, to Ombudsman the CBC has consistently produced some of the best current affairs programs anywhere.
The Fifth Estate is as good as journalism gets on TV and further it is as great a program as any produced in this country. Every week Linden MacIntyre, Hana Gartner, Bob McKeown and Gillian Findlay churn out excellent hour long documentary reports that never fail to engage the audience. Usually the stories open our eyes to events, people or ideas that we knew little about or they provide context and clarity to some of the most important stories in the news.
Last week Linden MacIntyre hosted a wonderful backgrounder on the rise and fall of Libyan strongman Mouammar Kadhafi. Not only was it a thorough and well produced backgrounder on a leading figure in the news, it brought international perspectives from the likes of Tony Blair and Condoleezza Rice. This was a show that all Canadians should have had the opportunity to see. With all eyes turned toward the uprisings in the Middle East the interest here among both news junkies and casual news viewers should have resulted in an audience of over 1.5 million. Too bad the show is buried. Even more heinous is the lack of publicity given to a program that is so important.
Two weeks ago The Fifth Estate deconstructed the shenanigans surrounding the police handling of the G-20 Summit in Toronto. I thought I knew that story inside out and was prepared to change the channel. I tuned in and I was hooked. The reporting was excellent and the insights were important. Once again I wondered if anyone knew this show was on.
This year The Fifth has covered stories ranging from the code of toughness to hockey to two episodes on Colonel Russell Williams. In the past The Fifth has blown the whistle on lottery cheating and even the sale of tainted tuna. Folks, the quality of The Fifth Estate is not hit and miss. It is consistently great journalism and even better, it is consistently great TV.
The time has come for the CBC bosses to recognize what they have. A prominent time slot on a Sunday or Monday evening is needed. More important, the powers that choose who gets the publicity dollars have to let Canadians know what’s on this program consistently and effectively. I guarantee that if Canadians knew about the content of The Fifth Estate and if it was aired at an advantageous time and day, the audience would soar to the numbers that Rick Mercer gets and more.
I should add that Marketplace needs the same kind of treatment. It should be on the air from September to May. It should have a decent time slot. It deserves to be publicized.
The CBC brass has shown its disdain for current affairs since the day Richard Stursberg showed up on their doorstep. Building a big audience has been the mantra spouted by everyone in charge. The result has been for the most part mediocre drama, bad sitcoms and a reliance on reality TV. What hurts most is that the tools were there to build audience all along. Shows like The Fifth Estate and Marketplace can be ratings winners. David Suzuki’s show still produces excellent science programming. These shows are cheap compared to drama. They have drawn big audiences in the past and they can do the same in the future. From where I sit they are the answer to the CBC’s problems. Too bad nobody in head office realizes this.