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Tower of Babble

Review: The Tower of Babble by Richard Stursberg

Written for J-Source Website

The Tower of Babble, like Richard Stursberg, is a mass of contradictions. On the one hand Stursberg proves himself to be an incredibly astute observer of what was wrong with the CBC. Amazingly, he also comes across as a man whose bungled solutions to the CBC’s problems were in many cases wrongheaded – and worse – contradictory.

As I read the book I found myself constantly shaking my head. Sometimes it was in reaction to Richard Stursberg’s accurate insights into what needed fixing (the internal battles for funds, the lack of understanding of what is entertainment), other times it was in reaction to the incredible solutions he advocated (moving The National to 11 where it failed miserably before), sometimes in complete contradiction to his own stated goals. More important, though, than any of this, was the amazing chutzpa of a man who has obviously never been wrong and is not afraid to make this clear to everyone who reads his book.

Don’t get me wrong, The Tower of Babble is a good read. Stursberg has a way with words and sprinkles in enough humour to keep the proceedings light, even when the content drifts into a numbers game both fiscally and with audience research.

The best chapter in the book is about the lockout of CBC employees in 2005. Here he lays out the reasons for the lockout and fully explains how CBC management came to their decision. He points out that the lockout was necessary for two reasons: first, the technological changes, the move to on-line and the need for multi-tasking were essential for the CBC to survive in the 21st century. Second, it was vitally important to not allow the CBC unions to strike during the new TV season coming up in late September of ‘05 because Stursberg and company were unveiling the first of their new dramatic, comedic and reality based offerings; even more concerning, the CBC could not afford any disruption to the new hockey schedule, the National Hockey League coming off a lockout of their own that cost the corporation millions.

Thus rather than wait for the workers to strike, CBC management locked them out in August.

He crows about how the plan worked to perfection. The workers were out in summer when viewership is down anyways, and then settled long before the puck dropped on a new hockey season. His only regret, it seems, was that management got everything they wanted from the new contract but had to keep quiet when the union bosses claimed victory. Not being allowed to gloat is obviously a terrible sacrifice for Stursberg.

The other interesting chapter is the one he calls “Money.” Here we get a glimpse into how difficult it is to run a public broadcaster. When the economy took a dive in 2008 all TV networks in North America, probably the western world, were badly hurt. As businesses suffered they spent fewer dollars on advertising. Adding to this was the fact that tight money meant loans were close to impossible to secure. Stursberg points out that Global and CTV could pay less for U.S. shows, could cut stock dividends, could cut profits – in other words, there were all kinds of fiscal tools open to them. More important, they could act quickly. CBC needed approval of their board of directors, government committees, and the heritage department to do anything and that could take months or even years. Further, since CBC is a non-profit company, there were no fiscal tools open to them, and since they made or bought predominantly Canadian programs, there was no way to pay less for content.

Stursberg and his staff desperately tried to come up with schemes to make money. They wanted to run infomercials overnight but the board said the CBC was not allowed to run infomercials; they wanted to allow political advertising when no election was called, but the board nixed this idea too. It seems whatever plan Stursberg came up with, the CBC Board of Directors said ‘no’.

Most of the rest of the book is old hat to anyone who has followed Stursberg and his time at the CBC. The rants in favour of popular programming, the need for one million viewers for every show, the “wrongheadedness” of mandate programs…these are the views we have come to expect from him. Sure, he makes more arguments, but they all sound like the same ones we have been hearing since “King Richard” rode in on his high horse to save the damsel CBC in distress. I have no problem with Stursberg staking out his ground again. Where I object, is that so many of his arguments are just plain wrong, both factually and philosophically.

Here are some of the incredibly basic factual errors he makes: he says CBC has no programs that make the top 20 in Canada. Hockey Night in Canada is regularly in the top 20.

He says before him CBC never produced popular programs. What about Front Page Challenge, Kids in the Hall, SCTV, Road to Avonlea, heck what about Tommy Hunter and The Plouffe Family?

He says that CBC didn’t produce “any” programming in the 70’s and 80’s. Has Stursberg ever heard of Seeing Things, Street Legal and some of the above named programs.

He says Newsworld was launched in the early ‘80s. In fact it was started in 1989.

He mentions “Sunday Morning” in 2004. It had been cancelled and replaced by that time (with Sunday Edition).

He says Global television never produced any sports. In fact they produced Leafs games for several season in the early ‘90s.

For heaven’s sake, he calls Traders a CBC drama. It was on Global.

He constantly claims he miraculously turned around CBC-TV’s audience numbers and adds claims that he brought them to their highest levels ever. Barry Kiefl, who was the best audience researcher the CBC ever had, maybe the best any broadcaster had in Canada, disagrees. Kiefl points out that CBC’s audience share is 8.7. It has been between 8 and 9% for eight years. Yes there was a bad year before Richard came to the CBC but that was directly attributable to the NHL lockout. Before the NHL lockout the CBC had an 8.9 share. In fact before Stursberg arrived, in the early Robert Rabinovitch years, the corporation actually reached a 10 share. The ratings were never at an all-time high in Stursberg’s time at CBC.

Here’s a quote from Barry Kiefl’s blog, mediatrends-research.blogspot.ca:

Then, why is it that CBC seems to have more viewers for some individual programs today than a few years ago? Well, and this is a fact that few in the TV industry want to address, it turns out that three years ago, in fall 2009, the definition of who was to be counted as being in the audience was changed dramatically by the ratings system. The majority of programs on all networks for the past three years have had a much larger audience as a result. Audience share wasn’t much affected because almost every station’s audience went up. But audiences really didn’t increase, just as the temperature is not affected when one switches from Centigrade to Fahrenheit degrees.

Mr. Rabinovitch and Mr. Stursberg both began their careers as Ottawa bureaucrats and learned, as so many in Ottawa have, that if you repeat something often and loud enough, the press (and their readers) will come to believe that it must be true.

Philosophically, the problems may even be worse than the factual errors. He argues that the industry demands plots finish in one show so that viewers don’t disappear when they miss a program. He doesn’t deal with the fact that some of the most successful shows on TV are Madmen, The Wire, The Sopranos, The Good Wife, and 24, all of which have ongoing story lines. Has Richard ever heard of recording shows, of downloading programs? This from the man who wants CBC to be on top of the new technology.

He goes on about the “new” direction for news. He talks about how important local news is. However, when he expanded local news from 30 to 60 minutes, he didn’t add staff or funds to make it possible for local to do a credible job (perhaps taking it from The National, which he felt is over staffed and over funded). Further, he talks about how he wanted The National to be a place to go for depth and explanation of the days events, yet he doesn’t explain getting rid of perhaps the best news documentary unit in North America. Nor does he explain the contradiction in turning to television doctors Frank Magid and Associates. Remember, these are the people responsible for “Eyewitness” news, if it bleeds it leads. Stursberg never sees the contradictions.

The truth is I have skimmed the surface of the errors and contradictions presented by Stursberg. Anyone who reads his book will add dozens more to my list. So why read The Tower of Babble? It is a rare opportunity to see inside CBC management. It is an amazing look at one of the most controversial, confrontational characters to work in media in Canada. And it actually does provide many examples of what’s wrong with our national broadcaster and the difficulties inherent in trying to keep it running.

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21 Responses

  1. Johnny Canuck says:

    And the worst part is that Carole McNeil married him. I just lost respect for her after that.

    • hlbtoo says:

      Hi Johnny…I know where you are coming from but none of us wants to be considered on the basis of how a family member acts…let’s rate Carole based on her work.

  2. Retired says:

    In your quest for pointing out factual errors may I suggest you might have created one of your own. I believe that the hockey games produced by Global in the 90’s were played by the Toronto Toros of the WHA, not the Leafs as you suggest.

  3. Retired says:

    With apologies, the Global telecasts of the Toronto Toro’s were in the 70’s, not the 90’s. My, how time flies!

    • hlbtoo says:

      No retired, it was the Leafs. I was news director of Global at the time. I remember our VP being pleased with himself because he got the referees to give us 2 extra commercial minutes…he boasted that all it cost him was a few personal gifts to the officiating staff.

  4. lisecmg says:

    You write that the “best” part of Richard Stursberg’s book is the one about the 2005 lockout. Too bad Stursberg gets it mostly wrong. Take it from the people who were there. Read this account from the Canadian Media Guild’s leadership. http://www.cmg.ca/en/2012/04/26/tower-of-babble-the-real-truth-behind-the-book-by-richard-stursberg/

    • hlbtoo says:

      Hi Lise…I didn’t say I agreed with Stursberg…I said it was most interesting to get glimpse inside what management was thinking at the time. I have heard the CMG’s side many times, but this was the first time I saw what Rabinovitch and Stursberg were trying to do. Did you love the fact that he wants to gloat about the CBC’s big victory?

  5. George Jamieson says:

    HI Howard: I think there’s another way to understand “a man who has obviously never been wrong and is not afraid to make this clear….” Cognitive dissonance.

    This psychological condition was described most famously by Leon Festinger and some colleagues in a book called “When Prophecy Fails.” You can read the Wikipedia summary here:
    http://en.wikipedia.org/wiki/When_Prophecy_Fails

    Don’t scoff because the group being studied seems odd. It was an excellent place for Festinger and his pals to test their theory.

    As you read the summary, make some substitutions. For “people who believed the world was ending” sub “Stursberg”.
    For “their plan to save themselves” sub “Stursberg’s plan to revitalize CBC TV and be acknowledged as a brilliant executive”.
    For “the world didn’t end and people knew the group was wrong” sub “CBC television wasn’t revitalized and Stursberg’s boss fired him”.
    Note how most members of the sect responded to what Festinger calls “disconfirmation”. Compare it to how Stursberg has responded to his personal failure.

    In both cases, the subjects said it was no failure at all. If anything, they became more committed to their beliefs and expanded their efforts to publicize and proselytize the truth as they see it.
    Cognitive dissonance…. pretty close to a textbook case.
    George Jamieson

    • hlbtoo says:

      George…I love it. You never cease to amaze, and I mean that in the best way possible. Thank you.

      • George Jamieson says:

        Always a pleasure, Howard. I’m glad you read all the way to the end of my note. That’s rare in the age of tweet-and-pass-the-Ritalin. (I am familiar with tweeting, in the “Rockin’ Robin” context. Otherwise, 140 characters is about the length of the umming and aahing noise I make before opening my yap.)

        I think it`s regrettable that people don`t pay more attention to cognitive dissonance. It seems to be dismissed as obsolete, something from a time of Skinner boxes and rats in mazes.

        Not so. It`s something we all experience to some degree, and it’s a significant influence on behaviour. I don’t think a wider knowledge of it would bring world peace or cure diseases. However, it can help us figure out why some people say or do things that defy logic.

        (You know about the news business and working at the CBC…. you must be aware that logic is not the first place to look when trying to explain human behaviour.)

        Take care.
        George J

    • hlbtoo says:

      Hi Allan…Thanks for this, but I do not believe Stursberg doesn’t know why he was fired. Second, I do not believe his explanation in his book.
      The biggest problem I have with Tower of Babble is trying to differentiate between what he really believes (and is so wrong about) and where he is just lying to protect his reputation.

  6. Homepage says:

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  7. Alex says:

    Stursberg screwed the Corp even more. Dragon’s Den on Canada’s Public Broadcaster? O’Leary?

    Plus, he was the guy that sold public land (CBC parking lot) to condo developers, instead of expanding the CBC facilities there.

  8. Max says:

    @ Alex

    Expanding CBC facilities? There was an article in the Globe recently that revealed there is 500,000 sq. ft. of unused space in the CBC Broadcast Centre, representing $12 million per year in potential leasing revenue that’s gone to waste. That building hasn’t been fully occupied since it was built.

  9. Alex says:

    Why did the CBC Board of Directors approve this little prick in the first place? What bone-headed director thought Wheel of Fortune! belonged on the public broadcaster? Only things that should be on the public broadcaster are News, Docs, Political Satire, and Scripted Drama with Canadian relevance that appeals to majority of Canadians (a show set in a rural hick town where there are only white people working on farms doesn’t appeal to the majority of Canadians who live in urban areas). Canadians are more sophisticated than this.

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