“So it appears Laura di Battista will be the next “outside the CBC hire.” She’ll take over the afternoon show on radio, probably early in the new year.
“So in the past few months the powers-that-be have hired Dwight Drummond (City) and Anne-Marie Mediwake (Global), Tony Parsons (BCTV) – never mind the stream of City people over the years (Stroumboulopoulos, Richler, Laurie Brown).
“Does anyone else see a strange pattern of CBC News dismissing the competition with contempt, and then turning around and hiring their on-air talent? Why doesn’t the CBC have these people in its system if it’s so important to them – or is the CBC’s system so flawed that it doesn’t have people with the type of on-air experience/talent/look that is what management believes it needs to compete?
“Our news programs on TV and radio are now so close in content and look to the private stations that there’s almost no difference – even editorially … especially editorially.
“Funnily enough the woman that hosts the extremely popular Cityline (Tracy Moore) was a reporter at CBLT who was continually turned down for a full-time job.”
This was an email I received recently from a very concerned and highly respected CBC employee. It made me think about the history of mistakes the bosses at CBC have made in dismantling local news.
Let me start with a little bit of history. In the ‘50s CBC Television was the only game in town. Many call it the golden age of CBC-TV. It was a time of experimentation. New shows, new kinds of programming, live dramas and of course the building of local news teams in markets from coast to coast. The network and the medium were growing. Personalities were being created…Wayne and Shuster, Juliette, Percy Saltsman, heck even the actor who played the Esso dealer on Hockey Night in Canada, Murray Westgate, became a big star across the country. Wherever CBC opened a local station they created a local news program and a local news team.
For the next three decades the local news became the training ground for some of the finest television journalists that this country has known. People like Mike Duffy, David Halton, Peter Kent, Eric Malling, Peter Mansbridge, Wendy Mesley, Craig Oliver, Steve Paikin and Paul Workman to name just a small fraction. From the ‘50s to the mid ‘80s if you wanted to know who the reporting stars of the future were going to be you had to tune into the local CBC Newscasts in Toronto, Winnipeg, Regina, St. John’s, Vancouver and the rest of the country. So what happened?
In 1984 and 1985 the federal government began to cut the CBC’s budgets. What followed was a massive blunder. The Vice President of CBC English, Denis Harvey, decided that in order to save the budget of the CBC’s national news service, he would take a butcher knife to the budgets of the local news. He misunderstood two very important facts at the time. The first was that local news had double the viewers of The National. Yes it was spread across more than a dozen CBC stations, but hey, The National’s audience came from all those same stations plus the affiliates. Harvey was cutting the successful newscasts in order to save a service that was rapidly falling behind CTV.
His second error was in not comprehending the inherent value of local news. Study after study in the U.S. has shown that strong local newscasts build ratings that create strong local stations. Those high ratings for local news result in bigger audiences for network programming throughout the evening. They got this at CTV and in the United States. Their networks are built around strong local affiliates that build in their turn around highly rated local newscasts. CBC was throwing out their babies with their bathwater. There is an argument to be made that the ratings of The National were actually undermined by the cuts in local news.
The rapid decline of CBC local news continued unabated. It was a vicious cycle: staffs were cut, ratings plummeted, money became scarcer, so staffs were cut further, rating fell even more and ad revenues all but disappeared. Soon many local news operations were shut down and the idea of regional news raised its ugly head. Can Edmonton and Calgary share a newscast? Apparently not. By the new millennium local CBC news was all but non-existent. In Toronto audiences fell from highs of over 300,000 viewers in 1985 to under 40,000. The results were similar in Calgary, Vancouver, Halifax and Montreal. People were not watching because CBC was not providing a serious newscast.
Today we are left with the legacy of those times and those decisions. Sure, local newscasts are sort of back. Ninety minutes of information that repeats more than my mom’s garlic burgers. Staffs that are one-third the size of those who produced just sixty minutes in the past. Worst of all, rather than follow CBC’s historic striving for quality news coverage, they are emulating the worst of the privates’ local news coverage. They are chasing ambulances, fire trucks and police cars with hardly an attempt to look at local issues.
Under the circumstance it should come as no surprise that CBC has to go outside to find talent. It should also come as no shock that the talent they are hiring fit the CITY-TV mold far more that they resemble what we used to expect on CBC.