A good friend, and a smart one at that, and I were having a drink at a pub on a beautiful afternoon discussing the state of the world in general and media in particular. He’s a guy who has kicked around successfully in radio, TV and newspapers. At one point he blurted out the fact that all news is local. On the face of it, the statement sounds wrong. What about the earthquake in Haiti and the riots in Bangkok? These events lead newscasts, make the front pages and take place far from Canada.
The real truth though, is that he is absolutely right and the TV networks and newspaper chains have been missing the boat for years in their attempts to maximize profits by minimizing staff and sharing content across broad swaths of the country.
I have several points to make that point out the truth of his bold statement. The first brings me back to an audience study done by the CBC in the mid-80s. The audience was asked to list from first to last what is most important to them: local, national and international news. The study said Canadians want international most, national second most and local least. I was a news executive at the time and I was forced to go along with the poll results. A funny thing happened however, the more international news we ran, the lower the ratings went. The more local news we aired, the more the viewership grew. So much for polls. So much for international news.
My second point is about local versus national newscasts. Most viewers, heck most TV people, don’t realize that local supper hour newscasts get higher ratings than the national newscasts. The problem for local is that CTV’s Calgary newscast might get 100,000 viewers but that’s compared to the over 1 million CTV National News gets across the country. But add up all of the local newscasts aired by CTV and they total well over 1.5 million on most days. Global’s numbers are harder to compare because they run their national newscast as part of the supper hour package. At CBC local news doesn’t get much audience but that has more to do with the catastrophic dismantling of local news and the poor product that’s being delivered. In the mid-80s, before local news was plundered, The National averaged about 1 million viewers on 14 “O and Os” (owned and operated stations) plus 14 affiliates. Local supper hour newscasts were getting close to 2 million viewers on just the 14 “O and Os.” The myopic look at national numbers while ignoring local numbers has done a great deal of harm to local television and local viewership from coast to coast.
In all the bull manure that was spread by CTV especially, and Global about saving local TV they somehow forgot to tell us, the viewers, that in fact they have been dismantling the engines of local coverage for years. Some execs call it consolidation. CTV used to have full newsrooms across Northern Ontario in cities like Sudbury, Sault Ste. Marie, Thunder Bay and Timmins. Now, after massive cuts they have small bureaus in most of these cities to feed a larger newscast that covers an area bigger than France. If you are sitting in front of your TV in Thunder Bay are you interested in a car crash just outside Sudbury, thousands of kilometers away? I bet not. So guess what, numbers dropped and local interest waned. What followed was fewer local ads. It has become a vicious cycle. Cut local stations staff to save money. Local coverage drops. Viewership dips further. The network makes even less money and wants or needs to cut more. It seems obvious but the network execs can’t figure it out.
The same has happened to newspapers. The Canwest papers thought they had a great idea. Why should the Calgary Herald and The Montreal Gazette both send reporters to the Stanley Cup finals? Hey, they will both report on the same game. So to save a few bucks only one reporter covers the games and reports to all of the Canwest newspapers. Nobody at Canwest head office bothered to understand that if the reporter covering the event was from Toronto, he might focus on different players and might have more interest in the eastern team and that doesn’t play so well in Alberta and B.C. Perhaps at the G8 summit a B.C. reporter might focus on offshore drilling and a Montreal reporter might be more interested in abortion rights. In Canada the fact that fewer and fewer conglomerates own more and more of the media has meant that local coverage is disappearing and interest in traditional media, especially news, is dropping.
The same is true for newspapers in the U.S. The conglomerates are cutting newsrooms and asking the local papers to share content across the country. The results have been obvious. Papers are closing and even The New York Times and Washington Post are having trouble making ends meet. Sure consolidation is not the only problem, but I am convinced, that it was the chicken that laid the first egg.
To prove my point, local TV news in the U.S., where it is still mostly community run and community based has maintained strong audience numbers even when the networks were losing viewers and the economy tanked. The local stations in places like Buffalo, Minneapolis and Dallas have remained strong local observers who serve their communities well and thus they have been able to remain economically viable when all around them are suffering.
Local sells. Local works. It is high time that the people who run the media understand this point. This won’t happen though as long as the shareholders are more important than the audience and the decisions are all made in Toronto boardrooms. Diverse ownership, local ownership or at least local management free from interference could be the biggest boon to traditional media, maybe the only thing that can save TV and newspapers as they exist today. Can it happen? It looks grim. All indications are that we are moving in the opposite direction.
Filed under: Media Commentary, Political Commentary, Calgary Herald, Canwest, CBC, CTV, CTV National News, Global TV, Montreal Gazette, New York Times, The National, Washington Post

June 29, 2010 • 3:39 pm 1
Bad News – Good TV
The G-8 and G-20 summits have come and gone and I dare any news organization to ask Canadians what the world powers accomplished in Toronto. I do not believe that 1 percent of Canadians know what was in the final communiqué. But, ask Canadians what happened on the streets of “Hogtown” during the weekend and you are sure to get in depth responses. There is no better magnet for airtime than violence, destruction, fire and mass arrests. I say this because it highlights the incredible failure of our police forces and politicians.
Based on what I saw on TV and what credible reporters are saying it is patently obvious that the security plan was flawed at best and really, let me be clear here, it didn’t serve the people of Toronto and Canada.
The police missed the boat on Saturday. They were so busy worrying about the politicians behind the security fence that they forgot about the citizens outside the barrier. The result was widespread destruction along several major shopping streets in the city, police cars trashed and burned, media trucks vandalized and televised pictures of the rioting taking over the airwaves. Free access for the “Black Bloc” looked to me like it was part of the police plan…I’m not saying they wanted or condoned vandalism, I’m saying they didn’t care to stop it. Keeping the protesters away from the fence was their only priority.
So then comes a Saturday night where journalists quite rightly question the police tactics and frankly make the security people look unprepared for the reality on the streets. The mayor of Toronto was questioned. The Toronto police chief was grilled. The federal minister in charge of security was dragged into the mess even though he never left Ottawa. The police failure was denied by everyone in charge. The pictures and reports made liars of all the officials.
The criticism worked. Only it worked too well. The security forces reacted to the criticism by going overboard on Sunday. On a day when it sure looked to me like all the protest was generally peaceful the police began rounding up anyone and everyone who hit the streets. Among the arrested were TV camera operators, yup the police claim they couldn’t tell who was a protester and who was a rioter, fair enough. But did they think a guy carrying a $40,000 dollar camera with network decals was a rioter? They arrested reporters. They arrested teenage schoolgirls. They arrested dentists. They arrested anyone wearing black clothes. It was beyond stupid and undemocratic.
As the arrested were let out, one-by-one they told their stories of police brutality and of putting people in small cages and keeping the handcuffed for hours and hours. One man was refused treatment for a broken arm. Another was ignored when he explained he was diabetic and needed insulin. For one strange afternoon Toronto became Tehran and you know, the politicians and police sounded a lot like their counterparts in Iran.
There is no excuse for the vandalism and rioting that took place in Toronto on Saturday. The folks in black should have been stopped arrested and had the book thrown at them. If the police were where they should have been, protecting citizens and property, they would have been able to do just that. Their claim that they couldn’t find the rioters who were using tactics to mislead the police do not hold water. The TV cameras found them. The radio and newspaper reporters found them.
Which brings me to some excellent and some not so excellent work done by the media in covering the events on the streets. First kudos go out to local reporters and crews from CTV, CITY and CBC-Toronto who did a credible job of telling the story while the network reporters were all but invisible. The Toronto Star had the best coverage of events all weekend and the best take on the events after the weekend was over. CBC Radio did an excellent job.
The losers in the coverage this weekend were CBC and Global. When Peter Mansbridge arrived to cover the events live, late Saturday afternoon and he was saddled with nothing but old tired shots we had seen for hours on CBC NN and only one national reporter, Susan Ormiston who seemed overwhelmed and was reduced to using the pictures gathered by local crews. The coverage was better before the network arrived. By Sunday night’s National the CBC was left in the dust. CTV was all over the mass arrests, the police overreaction, the scene at the detention center. CBC was still rehashing Saturday’s events using the same old pictures. The National was a day late and as the saying goes, a dollar short. CTV was terrific.
I only mention Global because they did what they do historically. They didn’t compete. Global never made it to air Saturday afternoon. I guess a second rate golf tournament could not be interrupted. I remember when I was at Global and got a major scoop. We received a leak of the federal budget. The powers at the network refused us airtime because we were running “Wiseguy.” The more Global changes, the more it stays the same.
Much of the discussion today has turned to citizen journalism. Everyone with a mobile phone is now a news source. Better get used to it people, this trend will not go away it will only grow. I’m not sure what to make of it. As far as pictures are concerned I am supportive, but when it comes to commentary I worry about the sources.
One outstanding use of the new technology came from Steve Paikin. He used Twitter to inform faster than any TV, radio or newspaper could. His tweets were informative and right on the money. It was some of the best journalism of the weekend. Great work Steve.
Late addition: Mea Culpa. It seems that Global did break into their golf coverage at least twice for about 15 minutes each time. Not the kind of coverage CTV, CITY and CBC NN were providing but Kevin Newman anchored the short hits.
Filed under: Media Commentary, Political Commentary, Black Bloc, CBC, CBC Radio, CITY, CTV, G-20 Summit, Global TV, Peter Mansbridge, Steve Paikin, Susan Ormiston, The National, The Toronto Star, Twitter