There’s a new Olympic sized media brouhaha that’s popping up at CTVglobemedia. It appears that CTV and The Globe are so fearful of criticism of their Olympic coverage that they are willing to muzzle their own people.
A few days ago I asked Bruce Dowbiggin, The Globe’s sports media columnist, why his column has disappeared. He did not really answer my question instead changing the subject. This is not the Bruce Dowbiggin I know who is one of the straightest shooting media people in Canada. He tells it like he sees it no matter what the circumstances. Just ask Don Cherry.
Then I saw this blog by William Houston. He is the former sports media columnist for The Globe and Mail and perhaps has an insight that is unavailable to the rest of us. Here’s what Houston had to say:
Where’s the Globe’s media critic?
“Curiously, Bruce Dowbiggin, the sports broadcast columnist for The Globe and Mail, has not written a word of analysis about Vancouver Olympic TV coverage.
Chris Zelkovich, who writes on sports television for The Toronto Star, has been filing daily columns. I’m writing for Yahoo! Canada in addition to filing to this webpage. There seems to be interest in what CTV and NBC are doing.
But Bruce? He’s cobbling together quotes about the Winter Games from the international media. His Feb. 18 collection consisted of seven quotes from sources such as an NBC news release and newspaper stories in the United States and Britain.
Why isn’t Dowbiggin critiquing the coverage of CTV and NBC? I emailed him and asked, but he didn’t respond. So, let’s guess:
Bruce decided to take some time off and just enjoy the Games on TV. Or the Globe didn’t feel it necessary to analyze the CTV telecasts. (Saturday’s edition includes a short feature by sports writer James Christie on Brian Williams and announcer Rod Black.)
Or perhaps it was decided Bruce would be in an untenable conflict of interest by being required to critique the Olympic coverage of a network (CTV) that is owned by the company (CTVglobemedia) that also owns the Globe.
But, that can’t be the reason. After all, he writes about TSN and TSN2, which are owned by CTVglobemedia. Other media writers comment all the time on the work of outlets owned by the company for which they work. Phil Mushnick, the sports broadcasting columnist for The New York Post, comments on Fox Sports. Both Fox and the Post are owned by News Corp. Howard Kurtz writes on media for The Washington Post and regularly critiques his own newspaper. It can’t be a conflict of interest issue, can it? The mystery continues.”
There’s really no mystery is there. CTV is afraid of a little honest commentary. I am led to believe that while Bruce Dowbiggin is collecting quotes, John Doyle was supposed to be critiquing the coverage. Well John is missing in action on that front. Oh, like Bruce he’s in the newspaper every day but I guess he doesn’t think Olympic coverage is worthy of a column or two. Give me a break. It is all too obvious that the muzzles are on and the journalism, on this subject for sure, has been shut down.
The bigger point is that it is a nutty decision. CTV and the Olympic consortium are doing a very good job. The network, along with TSN, Rogers Sportsnet, APTN and the internet have covered the Olympics better than they have ever been covered before, anywhere. Brian Williams is doing his usual masterful job of staying on top of everything and keeping the viewers well informed, I wish CTV used Brian more often and all year round. On Sportsnet and TSN they are doing a very credible job covering events live. The internet coverage has been excellent providing both live action and add-on information never before available at an Olympic event.
There have been some surprise stars too. James Duthie has proven to be an excellent host whose wit and presence has brightened our screens. Sale and Pelletier are the best figure skating analysts I have ever heard. Their honesty and friendly family bickering have been a breath of fresh air. Jamie Campbell has been a revelation. For several years the far too stoic voice of the Blue Jays, he has come alive at the games. His call of Canada’s first gold medal will be most memorable for years to come.
Importantly, while the Canadian athletes have “blown the podium” the CTV coverage has been as close to flawless as can be expected. These Olympics are a huge enterprise. The technology and the partnerships have made almost total coverage possible. The consortium has put it all together in a way that will spoil us for anything less in the future. Will Canadians ever settle for single channel coverage of high-lights with the odd bit of live action thrown in again? We have seen the future and we like it. No, we demand it. All you have to do is tune in NBC to see the old style coverage. I guarantee you will be back to our Canadian channels very quickly.
The consortium gets a gold medal. CTVglobemedia gets a DNF (did not finish) for their fearfulness.
Filed under: Media Commentary, APTN, Brian Williams, Bruce Dowbiggin, Chris Zelkovich, CTV, James Duthie, Jamie Campbell, John Doyle, NBC, Rogers Sportsnet, Sale and Pelletier, The Globe and Mail, The Toronto Star, TSN

December 3, 2011 • 7:35 pm 5
The Dragonslayer
My old friend Bruce Dowbiggin is as usual, making waves in a big way. Bruce has always loved to poke holes in the generally assumed ideas of the majority. For those of you who can remember back that far, it was Bruce’s yeoman work that helped bring down Alan Eagleson. While most Canadian hockey people were either burying their heads in the sand or dismissing the charges coming from south of the border, Bruce took up the story with a vengeance. For many months he single-handedly took on the hockey mainstream and dug up the dirt that eventually made Eagleson the pariah he deserves to be.
It was a hard fight, but that’s the sort of thing Bruce revels in, sometimes leading to his own downfall. I saw the poobahs at CBC Sports shun him and pass him over for plum assignments. It was always my contention that CBC Sports is the most gutless of quasi-journalistic organizations. They feared harming their cozy relationship with the NHL. I saw it first hand twice. Once when they denied me hockey fight footage for a serious documentary to run on CBC, and a second time when I was denied figure skating footage because the CBC was trying to buy into the Olympics. Luckily for me, CBC News came through with the footage and I was able to complete two very important documentaries. In Bruce’s case it was the news department that came to his rescue too. He produced a series on Eagleson for the news department that won him a Gemini Award. A series that ran for a week on The National.
Now Bruce is taking on one of Canadian sports television’s biggest stars and perhaps it’s biggest assumption. In a column on Friday, December 2nd, Bruce questions the real popularity of Don Cherry. Looking at the audience numbers in a clinical fashion Bruce brings up a few pertinent facts that should serve to burst the belief in Cherry’s iconic status once and for all.
Bruce points out that while the first game on Hockey Night in Canada is averaging somewhere in the neighborhood of 2.4 million viewers, close to a million people turn away from their televisions between periods, including the time that Cherry is spouting off on Coach’s Corner.
The orthodoxy has always been that Don Cherry is as big a draw, if not bigger than the hockey game itself. People are always talking about the folks who run towards their TVs when they hear Cherry’s theme music. People who weren’t even watching the hockey game yet are mesmerized by the weekly Cherry rant, and truthfully, I actually know one person who does just that, .
I always assumed all this to be true. Wasn’t that what the CBC Sports bosses were telling me? Weren’t the sports writers and TV writers all saying the same thing? How could it not be true?
Since I mostly disagree with Don Cherry and find him a dinosaur and a bully on air I justified his popularity with the belief that viewers are just as attracted to people they hate as to the people they love on television. The only things an on-air personality can’t be is boring or bland. But hold on a minute, can it be possible? Sure there are a whole lot of Canadians who love Don Cherry. I guess they love the unbridled patriotism, the crazy suits, even the rah rah love of fisticuffs and punishing hits. Some I daresay may even like Don’s anti-European and anti-French Canadian diatribes because they themselves are more than a little ethnocentric. In his column though, Bruce proves all of our assumptions wrong. Almost as many hockey fans turn the guy off as stick around to watch him. Most hockey viewers are, surprise, surprise, tuning in to watch the hockey game.
Taken to its ultimate ends, the argument can now be made that Cherry, who has on tens of occasions not only embarrassed himself but also the national broadcaster, can and should be dumped. A guy like Cherry with the kinds of opinions he spouts should not have a place of prominence on a network that is paid for and thus represents all Canadians, including those born in Sweden, Russia, Finland, Slovakia, Moncton, Trois Rivieres and Portage La Prairie.
The truth is, and has always been, the people who tune in to watch the Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Vancouver Canucks, Calgary Flames, Winnipeg Jets and Edmonton Oilers are there because they want to see a hockey game. I should have known that instinctively. I guess the pro-dinosaur hockey and television media had me convinced otherwise. For Cherry to be dumped though, I guarantee it will not come from the wimps at CBC Sports, it will have to be the people who actually run the network. And maybe, just maybe, the cuts coming to CBC in the next federal budget will be all the impetus that CBC brass needs to finally do away with Cherry, especially now that Bruce Dowbiggin has shown them and the rest of us that our presumptions about Cherry’s popularity are vastly over-rated.
If Bruce Dowbiggin were alive in the days of Beowulf he too would be considered a dragon slayer. In those days they knew a hero when they saw one.
Filed under: Media Commentary, Alan Eagleson, Bruce Dowbiggin, CBC Sports, Coach's Corner, Don Cherry, Hockey Night in Canada, The National Hockey League