I'm Mad as Hell

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and I can't do a thing about it

The Dragonslayer

My old friend Bruce Dowbiggin is as usual, making waves in a big way. Bruce has always loved to poke holes in the generally assumed ideas of the majority. For those of you who can remember back that far, it was Bruce’s yeoman work that helped bring down Alan Eagleson. While most Canadian hockey people were either burying their heads in the sand or dismissing the charges coming from south of the border, Bruce took up the story with a vengeance. For many months he single-handedly took on the hockey mainstream and dug up the dirt that eventually made Eagleson the pariah he deserves to be.

It was a hard fight, but that’s the sort of thing Bruce revels in, sometimes leading to his own downfall. I saw the poobahs at CBC Sports shun him and pass him over for plum assignments. It was always my contention that CBC Sports is the most gutless of quasi-journalistic organizations. They feared harming their cozy relationship with the NHL. I saw it first hand twice. Once when they denied me hockey fight footage for a serious documentary to run on CBC, and a second time when I was denied figure skating footage because the CBC was trying to buy into the Olympics. Luckily for me, CBC News came through with the footage and I was able to complete two very important documentaries. In Bruce’s case it was the news department that came to his rescue too. He produced a series on Eagleson for the news department that won him a Gemini Award. A series that ran for a week on The National.

Now Bruce is taking on one of Canadian sports television’s biggest stars and perhaps it’s biggest assumption. In a column on Friday, December 2nd, Bruce questions the real popularity of Don Cherry. Looking at the audience numbers in a clinical fashion Bruce brings up a few pertinent facts that should serve to burst the belief in Cherry’s iconic status once and for all.

Bruce points out that while the first game on Hockey Night in Canada is averaging somewhere in the neighborhood of 2.4 million viewers, close to a million people turn away from their televisions between periods, including the time that Cherry is spouting off on Coach’s Corner.

The orthodoxy has always been that Don Cherry is as big a draw, if not bigger than the hockey game itself. People are always talking about the folks who run towards their TVs when they hear Cherry’s theme music. People who weren’t even watching the hockey game yet are mesmerized by the weekly Cherry rant, and truthfully, I actually know one person who does just that, .

I always assumed all this to be true. Wasn’t that what the CBC Sports bosses were telling me? Weren’t the sports writers and TV writers all saying the same thing? How could it not be true?

Since I mostly disagree with Don Cherry and find him a dinosaur and a bully on air I justified his popularity with the belief that viewers are just as attracted to people they hate as to the people they love on television. The only things an on-air personality can’t be is boring or bland. But hold on a minute, can it be possible? Sure there are a whole lot of Canadians who love Don Cherry. I guess they love the unbridled patriotism, the crazy suits, even the rah rah love of fisticuffs and punishing hits. Some I daresay may even like Don’s anti-European and anti-French Canadian diatribes because they themselves are more than a little ethnocentric. In his column though, Bruce proves all of our assumptions wrong. Almost as many hockey fans turn the guy off as stick around to watch him. Most hockey viewers are, surprise, surprise, tuning in to watch the hockey game.

Taken to its ultimate ends, the argument can now be made that Cherry, who has on tens of occasions not only embarrassed himself but also the national broadcaster, can and should be dumped. A guy like Cherry with the kinds of opinions he spouts should not have a place of prominence on a network that is paid for and thus represents all Canadians, including those born in Sweden, Russia, Finland, Slovakia, Moncton, Trois Rivieres and Portage La Prairie.

The truth is, and has always been, the people who tune in to watch the Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Vancouver Canucks, Calgary Flames, Winnipeg Jets and Edmonton Oilers are there because they want to see a hockey game. I should have known that instinctively. I guess the pro-dinosaur hockey and television media had me convinced otherwise. For Cherry to be dumped though, I guarantee it will not come from the wimps at CBC Sports, it will have to be the people who actually run the network. And maybe, just maybe, the cuts coming to CBC in the next federal budget will be all the impetus that CBC brass needs to finally do away with Cherry, especially now that Bruce Dowbiggin has shown them and the rest of us that our presumptions about Cherry’s popularity are vastly over-rated.

If Bruce Dowbiggin were alive in the days of Beowulf he too would be considered a dragon slayer. In those days they knew a hero when they saw one.

Filed under: Media Commentary, , , , , , ,

The Olympic Muzzle

There’s a new Olympic sized media brouhaha that’s popping up at CTVglobemedia. It appears that CTV and The Globe are so fearful of criticism of their Olympic coverage that they are willing to muzzle their own people.

A few days ago I asked Bruce Dowbiggin, The Globe’s sports media columnist, why his column has disappeared. He did not really answer my question instead changing the subject. This is not the Bruce Dowbiggin I know who is one of the straightest shooting media people in Canada. He tells it like he sees it no matter what the circumstances. Just ask Don Cherry.

Then I saw this blog by William Houston. He is the former sports media columnist for The Globe and Mail and perhaps has an insight that is unavailable to the rest of us. Here’s what Houston had to say:

Where’s the Globe’s media critic?
“Curiously, Bruce Dowbiggin, the sports broadcast columnist for The Globe and Mail, has not written a word of analysis about Vancouver Olympic TV coverage.
Chris Zelkovich, who writes on sports television for The Toronto Star, has been filing daily columns. I’m writing for Yahoo! Canada in addition to filing to this webpage. There seems to be interest in what CTV and NBC are doing.
But Bruce? He’s cobbling together quotes about the Winter Games from the international media. His Feb. 18 collection consisted of seven quotes from sources such as an NBC news release and newspaper stories in the United States and Britain.
Why isn’t Dowbiggin critiquing the coverage of CTV and NBC? I emailed him and asked, but he didn’t respond. So, let’s guess:
Bruce decided to take some time off and just enjoy the Games on TV. Or the Globe didn’t feel it necessary to analyze the CTV telecasts. (Saturday’s edition includes a short feature by sports writer James Christie on Brian Williams and announcer Rod Black.)
Or perhaps it was decided Bruce would be in an untenable conflict of interest by being required to critique the Olympic coverage of a network (CTV) that is owned by the company (CTVglobemedia) that also owns the Globe.
But, that can’t be the reason. After all, he writes about TSN and TSN2, which are owned by CTVglobemedia. Other media writers comment all the time on the work of outlets owned by the company for which they work. Phil Mushnick, the sports broadcasting columnist for The New York Post, comments on Fox Sports. Both Fox and the Post are owned by News Corp. Howard Kurtz writes on media for The Washington Post and regularly critiques his own newspaper. It can’t be a conflict of interest issue, can it? The mystery continues.”

There’s really no mystery is there. CTV is afraid of a little honest commentary. I am led to believe that while Bruce Dowbiggin is collecting quotes, John Doyle was supposed to be critiquing the coverage. Well John is missing in action on that front. Oh, like Bruce he’s in the newspaper every day but I guess he doesn’t think Olympic coverage is worthy of a column or two. Give me a break. It is all too obvious that the muzzles are on and the journalism, on this subject for sure, has been shut down.

The bigger point is that it is a nutty decision. CTV and the Olympic consortium are doing a very good job. The network, along with TSN, Rogers Sportsnet, APTN and the internet have covered the Olympics better than they have ever been covered before, anywhere. Brian Williams is doing his usual masterful job of staying on top of everything and keeping the viewers well informed, I wish CTV used Brian more often and all year round.  On Sportsnet and TSN they are doing a very credible job covering events live. The internet coverage has been excellent providing both live action and add-on information never before available at an Olympic event.

There have been some surprise stars too. James Duthie has proven to be an excellent host whose wit and presence has brightened our screens. Sale and Pelletier are the best figure skating analysts I have ever heard. Their honesty and friendly family bickering have been a breath of fresh air. Jamie Campbell has been a revelation. For several years the far too stoic voice of the Blue Jays, he has come alive at the games. His call of Canada’s first gold medal will be most memorable for years to come.

Importantly, while the Canadian athletes have “blown the podium” the CTV coverage has been as close to flawless as can be expected. These Olympics are a huge enterprise. The technology and the partnerships have made almost total coverage possible. The consortium has put it all together in a way that will spoil us for anything less in the future. Will Canadians ever settle for single channel coverage of high-lights with the odd bit of live action thrown in again? We have seen the future and we like it. No, we demand it. All you have to do is tune in NBC to see the old style coverage. I guarantee you will be back to our Canadian channels very quickly.

The consortium gets a gold medal. CTVglobemedia gets a DNF (did not finish) for their fearfulness.

Filed under: Media Commentary, , , , , , , , , , , , , ,

Still Shuffling at “the Corpse”

Last week I told you all about how Newsworld wants to be the Northern CNN. Well guess what? So does The National. They want to be more about news and they want to eliminate current affairs as we’ve known it.

This should come as no surprise to anyone who knows the personnel at the top of CBC News. Most are hard news people with little or no background in current affairs. Others are just “yes” people for the Vice President, Richard Stursberg, whose only qualifications for their jobs seems to be that they will have no opinion at worst and Stursberg’s opinion at best.

About two weeks ago all of the current affairs staff at The National were given their new marching orders. Some are going to “health”, some to “arts” and some to the “investigative” unit, and still others to who knows where. None will be left to produce the longer segments that made CBC News different from CTV News or the U.S. networks. We’re talking about Gemini, Michener, and RTNDA (Radio and Television News Directors Association) award winners. The most experienced and perhaps the best long form news producers in Canada. Why? Because “the powers that want to be” at CBC have decided there is no place on the news for a longer story. Why they think that is anyone’s guess.

I have always felt that CBC News had to be more news oriented and less feature driven, but I never thought it was about the length of the segments. I thought the problem was that too many features had little to do with the day’s events. I was taught that a daily news program should reflect what is happening in the world on that day. The wonderful stories that blew the lid off the RCMP Taser fiasco are a great example of what CBC News should do. They ran close to thirty minutes and won the CBC a coveted Michener Award just a few days ago. Guess what? There is no place for that kind of story anymore.

This is ridiculous on several counts. I have seen 30 minute stories that are so riveting they feel like they are three minutes long, and I have seen three minute items that feel like a half-hour because they are so incredibly boring. A story should run for whatever length it takes to tell it properly. The length should only be an issue if it doesn’t fit into the time slot. In fact on The Journal, you all remember that show, many segments ran over two, three and even four days. I don’t remember any complaints when Terrence McKenna was winning awards for the CBC for his in depth coverage of Islamic terrorists in Canada or Brian Stewart was alerting the world to the impending humanitarian disaster that was the Ethiopian famine or Bruce Dowbiggin was opening Canadians’ eyes to the scandal that was Allan Eagleson.

Where is the context going to come from at CBC News? At any TV news service in Canada? It was the long backgrounders that provided context to the news. Without them television news is nothing but a headline service. And CBC News was the only television news service in Canada to provide contextual information that allowed Canadians to make informed decisions on some of the biggest news stories since the creation of Newsmagazine in the mid ‘50s. It’s especially frightening today when we know most Canadians get all their news from TV. That’s a 60 year legacy you hear being flushed down the toilet.

Maybe, as some believe, the CBC hopes to save money by eschewing longer segments. I’ve heard the argument that CBC news no longer has the funds to produce documentaries. That may be true. But is the answer to produce three seven minute pieces to replace a 20 minute piece? Anyone who knows anything about television production knows that a seven minute item costs just about the same amount as a 20 minute segment. So this argument has no basis in reality. The new regime at CBC News will be more expensive than what it is replacing.

Finally, the most cynical explanation for the idiocy at work at the CBC may be the best. I have been told by several staffers they believe the new The National is being set up to fail. They argue that when news viewership begins to fall Richard Stursberg will have all the ammunition he needs to cut the news budget. He will also cut the news back to just a half-hour. The history of current affairs following the news that began with The Journal will come to an unremarkable end thus putting more money into the CBC’s hands for yet another reality show and perhaps even another drama, the kind of thing we can watch on any other channel in Canada.

The CBC as we knew it is being ransacked by the Barbarians and we will all be sorry when we realize what we lost and what the CBC could have, no, I mean should have been.

Filed under: Media Commentary, , , , , , , , , ,

About the Author

Howard Bernstein is a former TV producer. He has worked at CBC,CTV, Global and has produced shows for most Canadian channels as an independent producer.

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