2015: The CBC’s Impossible Dream

It’s taken me a while to try to figure out the CBC’s new five year plan. It’s called 2015: Everyone, Every Way and it is rife with platitudes about where CBC is going, but extremely short on details. And as we all know, the devil is in the details.

It’s not that I think CBC President and CEO Hubert Lacroix is pulling a fast one. From all reports he seems like a good guy who cares not only about public broadcasting but about the people who will have to make the changes he foresees. My problem is that I don’t get what he and Kirstine Stewart are actually trying to accomplish.

In broad strokes, they are talking about the CBC English service becoming more Canadian, more local and more digital. Sounds okay so far, but except for the digital part it is nothing we haven’t heard for the past few years. The CBC is already almost totally Canadian in prime time. Yes, in summer, late at night and during holiday periods U.S. films and series pop up to fill out the schedule. Does this mean that next summer we will get Canadian films and re-runs of Canadian series? I suspect the audience would have liked it better the old way but hey, they’re going back to their mandate, a word that was lost during the Stursberg era. It also looks like Jeopardy and Wheel of Fortune are toast on the CBC. While the nationalists in the crowd will cheer, I am left to wonder where the big money these two shows generated will come from and what effect that will have on Canadian production in prime time. While I am totally in favor of the CBC being 100% Canadian, I’m afraid I have to live in the real world. Money, not platitudes is all that counts in broadcasting today. It takes millions of dollars to produce a new drama or sitcom. Since we all know that Stephen Harper is not inclined to give the CBC more than it gets today, and since based on all previous experiences we can guess that the loss of American movies and series will result in fewer viewers and that fewer viewers mean less advertising revenue, I have to ask the question: where Mr. Lacroix do you intend to get the money to produce your all Canadian programs?

Looking at what details we have it actually gets worse. Mr. Lacroix and Ms. Stewart are also talking about beefing up local television, especially in areas that are under-served or not served at all by CTV and Global. He says the lack of local news and stories is actually an opportunity for the CBC to reconnect with Canadians. I sure hope this works because it is both necessary and overdue. But again, let’s not kid ourselves, the CBC went back into local news in, what is for them, a big way in past couple of years. They reopened newsrooms and added 30 to 60 minutes to local newscasts. What goes unsaid is that CBC local newscasts are embarrassingly bad. A handful of hard working folks try to cover big cities or vast provinces without the resources to succeed. The result has been dismal ratings. So few people are watching CBC local news it would be cheaper to send out CD’s rather than bother to air the program. Even in B.C. where the CBC hired the biggest name in west coast news history the ratings have been terrible. Without the money and the staff, as the CBC has proved, there is no point in making the effort. I would be all in favor of a well financed return to local TV. It was a huge error to allow local TV to flounder since the mid-80’s, but if you can’t fund it, don’t do it. The money can be better used elsewhere.

The five year plan also talks about the return of culture. Does anyone who watches the CBC remember culture? There was a time when ballet, modern dance and opera actually appeared on the CBC. It cost a truckload of money to produce and provided tiny but loyal audiences. I miss this programming and wish it were still a part of the mandate. If the CBC doesn’t produce it, it will not get done. CTV and Global are not in the habit of making expensive shows that produce audiences of less than 200,000. So while I love the idea, I ask once again, Mr. Lacroix, where will the money come from?

It’s a whole new digital world out there. I am glad the CBC brass recognizes this, people now download and watch TV shows when they want to, not when the network schedule says they have to watch it. The CBC is talking about doubling its spending on digital services. More big bucks spent on non-TV and radio product.

The new plan even talks about new CBC channels for sports, kids and arts and entertainment. It mentions new local weekend and morning news programs. It promises new “micro” news websites for large local communities, naming Hamilton and the Montreal suburb of Longueuil. All of the ideas cost real dollars. Dollars the CBC doesn’t have.

Everyone, Every Way leaves me with more questions than answers. There is no mention of increasing local news staff and budgets. In fact the plan calls for streamlining staff, I read that as cuts. Will the new morning and weekend news programs have dedicated staffs or will the already overburdened local news teams be expected to stretch even more? Will the digital web sites be staffed and funded? Will new channels have original programming or just be places to rerun network shows? If there is to be new programs how will they be paid for, subscription? Will we be forced to buy more channels we have no intention of ever viewing?

The truth is, and we all know it. The money is not there to do everything, some might say anything in 2015: Everyone, Every Way. So what is this really about? Is this a PR stunt? Is this meant to show that the Stursberg era is past? If so, I have a few better ideas. Fix up The National and CBC NN. Make them relevant again by producing quality stories we actually care about and lose the pap and thin gruel that fill your airwaves and erode your audiences. Begin to produce dramas and comedies with some heft that tackle serious issues in an adult way. Little Mosque on the Prairie and Being Erica are okay, but they are what we expect from any broadcaster, they do not speak to the needs of a national broadcaster. Not all programs have to be heavy or serious, but the odd one or two each week would be a pleasant change.

In other words, it’s time to fix what you do now before you spread your dollars even more thinly. Mr. Lacroix, I have no beef with your ideas, I just don’t believe they are real.

Filed under: Media Commentary, Being Erica, CBC, CTV, Global, Hubert Lacroix, Jeopardy!, Kirstine Stewart, Little Mosque on the Prairie, The National, Wheel of Fortune

Ding, Dong The Witch is Dead

I could hear, or should I say see, the collective smile from coast to coast to coast as the politicians say. After six years the demon of Canadian public broadcasting is gone. Richard Stursberg, the Vice President of everything English language at the CBC has been fired, or according to some resigned. Who cares, so long as he is gone? Stursburg has been the most disruptive and hated V.P. of CBC I can ever remember.

Richard Stursberg’s biggest problem as CBC boss was that he just didn’t get it. He never understood the CBC mandate. He never saw a difference between what CBC has to do and what CTV and Global have to do. He never understood that if CBC were to lose Little Mosque on the Prairie or Being Erica it would still be the CBC and that the brutal massacre of news and current affairs he oversaw could destroy the people’s network. All Stursberg ever cared about was ratings. He did not care about quality TV. He did not care about serving the Canadian public who were paying his salary. He certainly had no time for news and even less time for shows like The Fifth Estate and Market Place.

Ironically the good-bye letter from CBC honcho Hubert Lacroix cites the fact that Stursberg leaves the CBC in better shape than he found it. I can only surmise that refers to the overall ratings. In fact the CBC ratings totals may be better than six years ago but why? It seems to me that all of the numbers increases can be attached to Jeopardy, Wheel of Fortune, Hockey Night in Canada and The World Cup of Soccer. These are either non-Canadian or sports shows and in fact the numbers have been inflated by the new people meters that measure audience. Hey CTV and Global have also seen their numbers rise and in fact while the total CBC viewership is up, the actual audience share is down. Yes he had two real successes in six years: Dragon’s Den and Battle of the Blades, but shows like these can and do run on other networks, they are reality shows. As for the rest of King Richard’s offerings, the numbers range from mediocre to poor. Not much of a legacy when you consider that news ratings are down by about 40% and that current affairs ratings have dropped precipitously.

Oh, and let’s not forget the management tone Stursberg set. He never failed to let everyone know it was his way or the highway. He treated people poorly. He knew very few of the staff who worked for him. The stories are rampant about the on-air people he failed to recognize, especially if they came from news. CBC types were always asking whether he actually ever watched the CBC. His treatment of his staff may be an even bigger failure than his wrong-headed programming decisions.

Let’s look at just a few of his accomplishments:

*Stursberg got off to a bad start in his position by forcing a massive lock-out of CBC workers. What characterized that lockout was the refusal to negotiate and the refusal to recognize the input of the workers. There is still bad blood left over from that work stoppage in 2005. In past work stoppages management always took great pains to be cordial to the striking workers. They always understood that when the strike was over they would have to go back to working side by side with the staff. Stursberg didn’t get that. He had to be the tough guy.

*He gutted arts programming on TV and under his rule lost most of the classical music programming from CBC Radio 2. It’s true the arts did not generate huge audiences, but CBC was the sole serious purveyor of that programming in Canada. (Bravo had long since abandoned its commitment to the high arts.)

*He oversaw the changes in The National that have led to the most dramatic loss of viewership in CBC News history. At a time when the new rating system saw CTV and Global new audiences climb by 40% the CBC dropped by the same amount. The “renewal” saw American news doctors come in and advise the CBC to move to shorter stories, more human interest, less serious news coverage, more weather, more fluffy animal stories…i.e. “Eyewitness News.” This was supposed to raise ratings and make younger people want to watch CBC news. It never took into account that loyal CBC news viewers were used to quality and depth and would not put up with the changes and that young people are not news viewers in general, and the ones who are, are not idiots looking to watch the kind of fluff The National has opted for.

*He moved The Fifth Estate, probably the best current affairs show in Canada, to the dead zone of Friday night so that Being Erica could get a better time slot on Wednesday. He buried Marketplace and The Nature of Things and cut way back on the number of episodes they produce each year. The result: shows that reached close to a million viewers in years gone by barely attract half that today on their best days.

For the most part, Stursberg’s new programming was part of a dumbing down of the CBC. His new offerings were always light drama, inane comedy and reality. Gone were the serious movies and series that set the CBC above its rivals. In fact, CTV with shows like The Bridge and Flashpoint were tougher, harder and more provocative than any of the new fare that Stursberg championed.

It has been reported that Sturberg is gone because he didn’t like the new CBC “five year plan.” What does that mean? We have been given no explanation. Does the CBC want to worry less about ratings? Is management upset by what’s happened to its newscasts? Until we know the answer to these questions we won’t know who will take Stursberg’s job and in what direction he or she will be expected to take the CBC.

For my part, I would like the new boss to come from programming so that he or she can assess the quality of the new offerings. I want someone who will work in partnership with CBC staff rather than acting as a tyrant. I want someone who recognizes all of the kinds of programs that are important to a national broadcaster in order to serve all of its audiences, be they large or small…and that includes news, current affairs, the arts, drama, sports and comedy. Ratings are important but so is public service when you are being supported by tax dollars. Is this too much to ask? I think not when the future of our biggest and most important cultural institution is at stake.

Filed under: Media Commentary, Battle of the Blades, Being Erica, CBC, CTV, Dragon's Den, Flashpoint, Global, Hockey Night in Canada, Little Mosque on the Prairie, Marketplace, Richard Stursburg, The Fifth Estate, The Nature of Things

Playing with numbers

Everybody is right and everybody is wrong. It sounds impossible but in the crazy world of broadcast television anything is possible. Just ask the spinners at the Canadian networks about their ratings and watch the numbers fly.

Right now we are in the midst of a massive self congratulatory period where the Canadian nets are taking to the podia to proclaim the major successes they have had over the past year. The ratings are amazing, it’s true, almost everybody’s numbers are way up. But, and it’s a big but, does that mean that there are more people watching the fare offered by CTV, Global and CBC?

To me the answer is obvious. In a world where network TV audiences have been declining for a decade or more it is hard to believe that there has been anything broadcast in the 2009-2010 television season to change the trend. Sure there have been some hits, there always are. The real reason for the numbers rising is the new counting method. This is the first television year for the new PPMs (personal people meters). These pager-like devices are worn by people and report back to companies like Neilson on what viewers are actually watching. It is clear that this is a much better system than asking someone to fill in a questionnaire where he or she could lie, forget, not bother or just plain ignore their viewing choices. On the other hand, the PPM measures what’s on the TV if you are in the room, not whether you are actually watching it. For my generation that doesn’t mean much. Put a 60 year old in front of a television and we’ll watch color bars for twenty minutes. Young people, however, are a different breed. They can be on the computer, listening to an ipod and still have the TV tuned to the hockey game. What they are actually watching or listening to is anybody’s guess. So while I accept that the new numbers are more accurate, I don’t believe they are truly accurate.

For CTV and Global the results are just about money. The more viewers they have, the more they can charge for commercial time. That’s great. Even without the new TV tax it should mean a windfall in ad revenues for this year and in the future. The Olympic numbers were staggering. On some occasions there were close to 15 million Canadians watching. Put in perspective, Canada’s best ever rated shows before this year were in the 5 to 6 million range. Over at Global shows like Survivor and House are doing gangbuster business. If we are lucky, and I wouldn’t hold my breath, maybe a few of these extra dollars might find themselves funneled into new Canadian content…in prime time.

The CBC, as usual is a different story, Kirstine (Layfield) Stewart and company are fighting for both the future of the people’s network and for the proof that the choices they made back in 2007 are the right ones.

The critics, and I am one of them, claim the CBC has dumbed down. They have dropped cultural programming, they have stopped producing gritty, real drama, and they have clearly begun a love affair with reality and fluff. Most upsetting to me is what they have done to news and current affairs. The Fifth Estate has been relegated to the dead zone of Friday night. The National has become the national joke for its lack of content and its ridiculous new set. The Nature of Things and Marketplace have been shuffled around more than a deck of cards on poker night. There is, it is clear, no backing for anything that could be deemed serious.

I am not the only one saying these things. In a Globe story Ken Finkleman and others have gone out of their way to question the direction of mother corp. These are people who in past times depended on the CBC for their livelihood.

The answer according to Ms. Stewart: check out the ratings. The CBC is thriving with Little Mosque on the Prairie, Dragon’s Den, and 18 to Life.

So here is where it is true and it is wrong at the same time happens. Yes the numbers are up. Six CBC shows have over 1 million viewers (one of which is Jeopardy). Thank you PPMs. It is also true that the corp doesn’t have a single show in the top 20 in Canada. The hockey playoffs will nudge Hockey Night in Canada into the top 20 but that will be it. Battle of the Blades and Dragon’s Den are certifiable CBC hits. But even with the PPMs, The Ron James Show, 18 to Life, Being Erica, Kids in the Hall and Little Mosque can be described as ratings losers. None reach much over half a million viewers with the best ad campaigns and the best time slots. The Fifth and Marketplace are in the same audience range without any ads and in schedule purgatory.

So when Ms. Stewart finishes patting herself on the back for her brilliance, remember that CTV is doing much better with Canadian programming and even Global is overpowering the CBC numbers. You see everything is relative in the world of TV ratings and people like Stewart are the first to use the numbers to their own advantage even when they are meaningless.

Filed under: Media Commentary, 18 to Life, Battle of the Blades, Being Erica, CBC, CTV, Dragon's Den, Global, Hockey Night in Canada, House, Kids in the Hall, Kirstine Stewart, Little Mosque on the Prairie, Marketplace, Neilson, The Fifth Estate, The National, The Nature of Things

No News is Bad News

At the end of the year it’s traditional to look back at what occurred during the past twelve months and pick out the highs and lows. Most years there are a few examples of each. 2009, however, has proved to be one of the most dismal years for news and current affairs in Canada ever. I can’t think of a worse period in my lifetime.

Everybody has already noted the disaster that is the new National at CBC: thin gruel masquerading as news, the worst reporting staff in CBC Television history, the inability to fill sixty minutes with relevant stories, and this doesn’t even refer to the ludicrous and totally unmotivated standing around to read the news and do interviews. The good news is that the audience numbers are way down. Perhaps this will induce the CBC bosses to see the error of their ways. I’m not holding my breath.

The CBC’s last great journalism show has also been diminished. The Fifth Estate has been moved to the dead zone of Friday night where it is almost impossible to garner decent ratings. The reason for the move: a better night to run Being Erica. Now I’m all for Canadian drama but why do the schedulers at CBC need to promote Canadian drama at the expense of their flagship current affairs program?

CBC fell further under the leadership and thrall of the evil emperor, Richard (Darth) Stursberg. He and his hand-picked minions of “yes” people seem to be doing the best they can to wreck CBC News and Current Affairs. Under his rule we have seen the degradation of national news, the moving of The Fifth and local news to dead zones, the virtual disappearance of the once popular program Market Place (it finally reappears after New Years), the now almost non-existent documentary, and I haven’t mentioned the terminally unwatchable CBCNN. There are those within the network, the cynics I guess, who believe Stursberg wants to see news and current affairs fail miserably so he can take the money and spend it on new drama, comedy and reality. If that’s the case the man has not looked at the history of television. News has been, and still is, one of the best ways to build an audience for your entire schedule. Hello, Dick, is the CBC still the CBC without Little Mosque on the Prairie and Being Erica? Is the CBC still the CBC without The National and The Fifth Estate?

CBC Radio has fared a little better but those in charge there believe it is purely a case of benign neglect and they fear that neglect is coming to an end. One producer of a flagship current affairs program on radio told me that Stursberg and company are beginning to look at radio. Scary. Ratings are good, but they can better if the shows are “dumbed –down” like over in CBC-TV land, at least that’s the idea the radio producers are getting from their bosses.

Over at CTV and Global the news is not much better. The bulwarks of “Capitalist Broadcasting” are coming to the government cap-in-hand begging for money in the form of cable and satellite fees. Their hook: they want to save local TV. Local TV, isn’t that the part of their empire they have abused and chopped going way back before they had a small financial dilemma? To prove how much they care about local TV they have been closing local stations even before they find out whether the CRTC will grant them their millions in unearned cash and they have steadfastly refused to guarantee that the dollars they squeeze out of cable and satellite subscribers will go to local TV. Save our shareholders! I guess that doesn’t sound so good in a television ad.

In the meantime CTV still runs W5 but buries it by running it against hockey on Saturday evening and if and when they invest in a documentary, it always airs in the W5 timeslot.

Over at Global, they bury their current affairs in their schedule too. Hands up anyone who has seen or heard about a Global documentary. I saw one on the rise of religion in Canada but that was only because a friend produced it and was kind enough to let me know when it was going to air.

CTV and Global news do a much better job of appealing to Canadians than CBC News does. For proof of this I only have to point out that both get over a million viewers regularly while CBC has trouble reaching half-a-million. Both are better produced and slicker than CBC’s effort but there is little room for celebration. Neither makes any attempt at depth or context. In a world where ABC, NBC and CBS have long understood that fewer stories told more completely is the best way to compete with all-news TV; CTV and Global are still doing newscasts the same way they were done pre-CNN and the internet. Here too CBC News’ failure may be a key. CTV and Global have always done a better job when they were pushed by excellent coverage at CBC. Now that the “Corpse” news has sunk below CTV and Global’s level there is no need for the privates to try harder.

In the U.S. we have witnessed the disintegration of the CNN audience with the odious Fox News being the main recipient of new viewers. Serious stories go unreported south of the border while the balloon boys, disappearing politicians and “birthers” dominate the airwaves. Sensationalism is winning and stories like Copenhagen are losing. Worse still the all news folks are challenging each other to see who can distort or get the facts more wrong. Any coverage of the health care debate by Fox or MSNBC is sure to make a Canadian’s eyes roll.

The good news? Well 60 Minutes somehow continues to tell excellent stories and surprise, surprise, gets a big audience too. The Fifth Estate still has the ability to do the best research and find the best stories. PBS’ new Newshour format is even better than it was before. CTV’s reporters, as a group, are as strong as any reporting team I can remember; perhaps that’s because they took their best and added some of CBC’s best to create a kind of dream team of news reporting. The Agenda with Steve Paikin gets better every year and deals with the kind of topics that only PBS and TVO tackle; oh, and surprise, surprise, they get pretty good numbers doing it in the middle of prime time against the toughest competition. CBC Radio has so far stayed the mostly fine course (we can only pray that lasts). And finally, Lou Dobbs is gone from CNN, this alone could be reason to celebrate the New Year.

Filed under: Media Commentary, 60 Minutes, ABC, Being Erica, CBCNN, CBS, CNN, CTV, Fox News, Global, Lou Dobbs, Market Place, MSNBC, NBC, PBS, Richard Stursberg, The Agenda, The Fifth Estate, The National, TVO, W5

Humpty Dumpty News

An observer of Canada and especially the CBC would be forgiven if they thought all the drama in the country was taking place at CBC News and CBC News Network. Being Erica can’t compete and Dragon’s Den doesn’t come close to the reality TV nonsense swirling around Peter Mansbridge, Richard Stursberg et al at Canada’s national network.

A few weeks after the disastrous launch of the new National and the unwatchable programming on CBCNN, the drama continues. From the outside it looks like Stursberg and his happy band of naysayers are attempting to build a wall around the Corpse that will keep out all the negative reactions. So far they do not, at least publicly, admit that there are any problems with the new direction that CBC News has attempted to sell to a dwindling audience.

Unfortunately for the CBC they have accomplished only one goal: yes, they have united Canadians, created consensus. Everybody hates the new news. Forgive me if I exaggerate, I have seen two articles from people who mildly like the new direction, but I have yet to speak to a single person who has anything positive to say about CBC News as it appears today. I have had conversations with people of all ages from many different parts of Canada. Not one likes what he or she is seeing.

What’s worse, whenever two media people get together, or whenever a CBC News staffer meets a news viewer, the dreadfulness, is that a word, of the changes is still the main topic of conversation. Rather than going away, it is growing. The viewers are as pissed off at CBC management as the news staffs are. Really, the entire episode is a great embarrassment, or at least it should be.

The most damning result of the changes to CBC News is playing out in the ratings. CBC made the changes to combat poor news numbers. Most nights the CBC peaked at about 600,000 viewers. CTV and Global generally got over one million viewers for their national newscasts. Now the CBC is barely breaking the 400,000 viewer mark. That’s a drop of one third of the audience. If rumours are to be believed, the back half, where the documentaries once ran, is losing viewers at an even greater pace. Failure has been swift and clear cut. In the meantime numbers at CTV and Global are rising. The damage is actually worse than the last CBC disaster when they tried to move the news to nine p.m.

So what can the CBC do to deal with the self inflicted wounds before they become fatal? The first step, it would seem obvious, is to admit there have been big mistakes made. You cannot begin to make changes if you don’t admit change is necessary. Step back. Have a look at the programming. Remove the rose coloured glasses. Look at CBC News for what it has become, not what you predicted, attempted or wanted. News viewers, especially CBC News viewers, want depth, context, serious reporting. They want interviews and documentaries that engage and inform. They want the news content as it was before. As far as style is concerned, they are willing to accept change that is motivated by bringing better quality coverage. They don’t want standing for the sake of standing and moving graphics because a U.S. TV doctor says that’s what you need to be young and modern. If you can’t answer the question “Why is Peter standing?” then he shouldn’t be standing.

I repeat, all of this is predicated on the CBC bosses admitting they goofed…big time. The way the CBC works I can’t see that happening. Last time CBC goofed Ron Crocker and Tim Kotcheff were run out of the CBC. They took all the blame even though they were mainly there to implement what the entire braintrust had created. Sure they played their part in the changes but they were no more responsible than the rest, the ones who took over and changed the news back to 10 o’clock and the old format. This time that will be more difficult. Many of the old bosses, the ones who know what they are doing, have been shuffled off the news if not out of the CBC entirely. The new bosses come from radio, from current affairs. It is questionable as to whether they know what they are doing and further whether they even know how to put the news back together. There are no possible scapegoats that are not directly tied to Uber boss Richard Stursberg. If Stursberg were to fire Jennifer McGuire it would reflect directly on him personally and his poor judgment. I don’t know Stursberg, but I know people who do know him, and they tell me this is not going to happen. They tell me according to King Richard, he doesn’t make mistakes.

In the meantime, as viewers drift away and the credibility of the news service suffers, major cracks are starting to appear inside the newsroom. Insiders tell me the news team is finding it almost impossible to fill the hour. The news desk is begging all the units to send them stories, any length…even long docs of 20 minutes or more. Many of the best reporters are beginning to revolt. They want to produce better stories but feel the desk has no understanding of what that takes in time and energy. They also feel they are being made to look bad. Their reputations are suffering. I think they are right. The editors are saying the new young producers don’t understand how news works. They are generally unprepared and don’t understand the editing process. Fingers are being pointed in all directions. Everyone is looking for someone to blame and Richard Stursberg and Jennifer McGuire are the names I hear most often. We are talking about massive breakdown at all levels.

Humpty Dumpty has fallen down. Predictably, all King Richard’s horses and all his men so far cannot put Humpty together again.

Filed under: Media Commentary, Being Erica, CBC News, CTV, Dragon's Den, Global, Jennifer McGuire, Peter Mansbridge, Richard Stursberg, The National

Newsworld at 20

It’s the 20th anniversary of Newsworld and try as they might at the CBC they can’t get anyone to celebrate with them. Oh sure, there have been a few “puff” pieces in the newspapers over the weekend, but even those were mostly buried deep inside the paper.

The worst article I saw was by Oakland Ross in the Saturday Toronto Star. I remember Mr. Ross as a fine foreign correspondent for The Star. Either he’s a terrible feature writer or he couldn’t be bothered with this assignment. Not that I blame him. It was a lousy assignment. How to you turn the sow’s ear of Newsworld into a silk purse?

Oakland Ross writes “If sheer survival is among the abiding themes of Canadian history…then Newsworld must be defined as a success.” Whoa, is that a load of manure. Newsworld has been a cash cow for the CBC. Even if nobody watched the network, Newsworld would make a fortune for CBC. Every Canadian who has cable TV or satellite television has to pay a subscription fee of over a dollar a month. For twenty years we have had no choice in the matter. That’s millions of dollars every month going to support a network that few Canadians watched. There was no way it would be taken off the air. The CBC couldn’t afford to.

A few years ago my partner, Lon Appleby, and I were doing a series of specials for C-Pac. We got paid peanuts but we enjoyed the cinema verite coverage they allowed us to do of conventions and elections. The people in charge of C-Pac at the time loved our work so much they brought us in to train their staff. What they were most proud of at the time was that their audience was usually larger than Newsworld’s. That’s C-Pac, hands up those of you who are regular C-Pac viewers.

At the time we joked that it would be far cheaper for Newsworld to go off the air and send video tapes to anyone who was interested in their programming. But then they would have to forgo the CRTC mandated millions they were collecting.

The old timers interviewed by Oakland Ross love to talk about the good old days when Newsworld was on top of the Meech Lake Accord or the Wars in Iraq. The truth is the best rated shows on the network were programs like Antiques Road Show. Does that even belong on an “all news” channel?

As Newsworld heads towards a new beginning, a fresh look that aims to be newsier, faster, using the CBC’s words, more like CNN, I wish them all the luck in the world. The changes are an admission that what they have been doing hasn’t worked. But they’ve chosen a steep hill to climb. Especially when the CBC doesn’t have the resources to cover very much outside our major cities, let alone the rest of the world. When a crisis happens in Mumbai will viewers tune to CBC or CNN? In the past Canadians have voted with their channel changers. They have tuned into CNN and the U.S. networks in droves. Do you want to watch people reporting from the scene or from a desk in Toronto? I know CBC got a reporter to Mumbai, luckily a CBC staffer was on vacation in the region. But while CBC News was getting its first reports back CNN was coming live from the streets of Mumbai.

I don’t blame CBC News for this. CBC is a small underfunded network that on the main channel at least, seems less interested in the news service than Being Erica and Little Mosque on the Prairie.

What I do blame CBC News for are the unrealistic goals being set. Wouldn’t it be far better to aim for a network that provided context and depth to major stories in Canada and around the world? Forget about CNN Headline News Channel. Look at the panels and discussion shows that are also successful at CNN. Look at TVO’s The Agenda with Steve Paikin which gets a better audience in Ontario than Newsworld gets coast-to-coast by staying within their means and doing what they can do well. Sure, let us know when a story breaks, that’s what all-news is about, but just as important, help us to understand what is happening and why. Canada, and especially Toronto, Montreal and Vancouver, are a perfect venue for panels and discussions. No matter where an event happens in the world we have experts living right here. People who understand the foreign context and the Canadian context and can bring the two together. And guess what? We can do this extremely well with the money and resources at our command.

The last word has to go to a former CBC News chief editor, Cliff Lonsdale, who I am quoting from the Oakland Ross story, he said, “Across journalism, we need more in-depth coverage. In a world of Twitter, what we desperately need is context.”

Filed under: Media Commentary, Antiques Road Show, Being Erica, C-Pac, CNN, Little Mosque on the Prairie, Newsworld, Oakland Ross, The Agenda with Steve Paikin, The Toronto Star, TVO