I'm Mad as Hell

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and I can't do a thing about it

Leadership Vacuum: The CBC in 2011

While I am one of the dwindling number of Canadians who believes the CBC should not only exist but it should be helped to prosper, I must admit I was shocked by the recent spate of CBC’s self-congratulating PR missives patting themselves on the back for the massive amounts of dollars the national broadcaster generates for the Canadian economy. The study, paid for by the CBC and done by Deloitte and Touche LLP, claims that for your billion dollar investment, the Corp creates 3.7 billion dollars in economic activity.

I have no idea whether this is a reasonable figure but like all numbers and statistics I find it questionable. Two facts jump out at me. First that CBC paid for the study, and second that the BBC paid Deloitte Touche for the very same kind of study in the United Kingdom and came up with almost the exact same results. The BBC it seems generates just over three times its taxpayer supported subsidy. Coincidence? Would the CBC have paid for such a study if the BBC’s results were different, say if the Beeb wasted one third of the money it gets? I suspect not. I also wonder what is the norm for a corporation that employs over six thousand people and buys product and materials from other Canadian businesses. I suspect every company that is not going bankrupt generates at least similar, and in most cases far more dollars for the economy of the country.

The real story, and it is one the CBC is not talking about, is the cultural benefits that are accrued to the country. These you see, are priceless. How do you put a dollar value on the understanding Canadians have for each other from coast-to-coast? How much is Opera Atelier or The Royal Winnipeg Ballet worth to the Canadian soul? What about the value of k.d. lang or Leonard Cohen?

The reason the CBC is not talking about all this is because culture has just about disappeared from the CBC channels. In fact, in the rush for great ratings, high quality drama and comedy have all but disappeared for CBC viewers. Today, in the post Stursberg CBC the Stursberg philosophy lives on: go light, get numbers, avoid depth and at all costs don’t allow serious culture anywhere near the line-up.

As if to prove my point both InSecurity which may be the worst comedy on North American Television and Little Mosque on the Prairie, which specializes in comedy that would have been passé in the early sixties are returning to the CBC schedule. There’s more reality and double episodes of that all Canadian soap opera, Coronation Street. You want Canadiana, how about Camelot? To be fair, there is a new series called Arctic Air and the historical series John A: Birth of a Country…on the other side, there’s also a sequel to the Don Cherry biopic that ran a couple of years ago.

From this perch it looks to me like there is no serious planning going on at the CBC, just a bunch of folks guessing at what will bring in the numbers. That’s okay for a private network, but I question whether that’s the way a national network should work. I would love to see some leadership from the top at CBC. The President, Hubert Lacroix may be the most invisible president the CBC has ever had. Do you know what his vision for the CBC is? I’ve never seen it, heard it or read it. Kirstine Stewart, once Stursberg’s leading yes woman, is surprise, surprise carrying on as if Stursberg were still telling her what is what.

You know the CBC did an internal survey this spring. They have managed to keep the results relatively quiet. Perhaps it wasn’t difficult because there were few surprises in the poll results. Little that was really newsworthy.

Let me sum up a few things about the survey. There were 65 questions in 12 categories. They organized them by favorable scores. As an example, employee engagement got 85%, while Leadership and Direction got only 31% approval. That last score is pretty amazing, by far the lowest of any category. Essentially, more than two-thirds of employees believe CBC management is incompetent.

Operating efficiency approval was at 33%. What does this say about the vast amounts of money the CBC is generating? Perhaps the CBC needs that money to overcome the internal waste and inefficiency. Keep in mind, these are figures for the CBC as a whole. Apparently, they are considerably lower for News and Current Affairs. For example, Leadership and Direction for all of CBC is at 31% approval, while for News and Current Affairs it was around 20%.

The CBC does need more dollars to do the job it is mandated to do properly. But I for one am not in favor of giving them one extra penny until they begin to serve all Canadians, to show leadership in culture and Canadian affairs and until the corporation hires leaders with a vision for the future that is based on more than numbers as well as leaders who can be trusted to do their jobs by more than fifty percent of their workforce.

Call me when you can give me a reason to care.

Filed under: Media Commentary, , , , , , , ,

A Royal Pain

Here we are on the eve of what could be one of the most momentous elections in Canadian history, an election with two incredible possible results, either one of which could change the very fabric of the country. And where are our top journalists? They are sitting thousands of miles away in London covering an event that has nothing to do with journalism and everything to do with star power and gossip.

As Canada prepares to elect a Tory majority that could swing the country further to the right than it has ever been, or failing that, to make Jack Layton the first social democratic Prime Minister supported in an alliance or even a coalition with the floundering Liberals, Peter Mansbridge, Lisa Laflamme and Dawna Friesen are off covering the royal wedding Of William and Kate.

I suppose I should make my personal beliefs known here. I don’t like the royal family. I despise the monarchy. I don’t believe anyone should have the right to their government backed job by virtue of who their parents are or were. Further I believe the British royals to be an inbred and stupid family who never fail to do the wrong thing or say something stupid. I know, I have heard all the stories about the Queen and how great she is. It’s a crock. This is a woman who never understood the importance of Diana and had to be forced into taking part in her funeral. She is the mother of a man who once professed that he wanted to be a tampon so that he could be that close to his lover. Her daughter is a joke in Britain for everything but her ability to ride horses. Both her children have divorced. Elizabeth is one of the richest women in the world but that doesn’t stop her from squeezing millions and millions of dollars out of the British taxpayers annually…even in a recession, even when the British economy is in terrible trouble.

Okay even without all of that bitterness, I have to wonder what the heck is going on when in the middle of an election campaign every major network in Canada is sending some of their best political and reportorial talent to cover an event for which there is little to say other than nice dress. I think the folks who host the Santa Claus Parade, or the nightly entertainment shows would be the best able to cover the events in London. They know how to comment on the clothing of the bride and her bridesmaids. They revel in the pomp and circumstance of the rich and famous. They marvel at the bejeweled guests. They love to gossip about who was invited and who was left off the invite list. I ask you, is this really a job for Peter Mansbridge?

Just so you know, I produced the coverage of the last royal wedding for CTV, you know, the one with Charles “the tampon” and Diana. Let me tell you from experience, journalism is all but banned from the coverage. Most of the cameras covering the events will be BBC pool cameras. The BBC camera operators will be working under strict rules that ban them from shooting anything other than the official events. There will probably be demonstrations against the royal family, British involvement in wars in the Middle East and even the possibility of ant-poverty groups demonstrating against the massive waste of money that could be put to better use. You will not see these events, no matter how large they get. Even if they interrupt the proceedings, the cameras will look the other way.

The U.S. nets will probably have some of their own cameras on the streets in case there is a real story, but the Canadians are not likely to want to cover anything but the lovely nuptials. The other stories will be saved for later, much later, when The National or CTV News come on the air more than half a day later.

The truth is that a royal wedding is a tourist event in Britain. It’s a way of separating the rubes from their hard earned dollars. The British government, in cahoots with the royals, try to plan at least one event a year, preferably in the tourist season, to draw big crowds of tourists to London and Britain. That’s okay, we would do the same if we had Liz and her family living in Ottawa. The question I have is: how does this wedding festival morph into a journalistic story that takes up half of our daily newspapers, a large percentage of our television news coverage and more importantly, detracts from the real news of the day?

Interestingly I have never met a Canadian journalist who wanted to cover a royal wedding. It is akin to being assigned to cover the Easter Parade. There’s no story. It’s just pretty pictures. The news bosses are less upset about coverage because they believe it will bring in big audiences and help to sell their news packages and news stars. In the past this was a given. The good news today is that recent polls suggest that most Canadians don’t care. A majority say they would rather watch a political debate than a royal wedding. Congratulations Canada, perhaps we are growing up as a free and democratic country. Maybe if enough of us ignore the wedding this time, we won’t be subjected to this crass spectacle the next time one rolls around.

Filed under: Media Commentary, Political Commentary, , , , , ,

About the Author

Howard Bernstein is a former TV producer. He has worked at CBC,CTV, Global and has produced shows for most Canadian channels as an independent producer.

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